Infoaván: Nailing Success in CRM

Javier Cristobal, CEO
Back in the noughties, when IT companies were beset by the disastrous and expensive failures of massive unmanageable CRM projects, there’s one company that relentlessly pursued solidity and consistency in the realm of business solutions for customer management. Since the day Infoaván embarked on its journey as a small business, it has been running projects differently with a strategy based on quick-wins, agile methodologies, a pragmatic approach with short development cycles, meanwhile never losing sight of the bigger picture. Today, the company is positioned as one of the leading experts in this area, with a dedicated team seasoned in the Dynamics CRM community.

“We are clear about the focus and specialization on the Dynamics platform for helping organizations lead the digital transformation in the future,” says Javier Cristobal, CEO, Infoaván. As a Microsoft Gold Certified Partner, Infoaván helps enterprises streamline and automate their end-to-end business processes. In doing so, Infoaván provides business technology solutions and managed services that connect innovation, in-depth knowledge and expertise in Microsoft Dynamics CRM for effectively managing projects. Since projects focused on CRM require a multi-disciplinary team, Infoaván’s team of experts works closely with clients to quickly deliver innovative services and solutions that include consulting, implementation, system integration, outsourcing and support. The company brings to the table its rich technical expertise internationally recognized by Microsoft to navigate the clients to make the most out of the Microsoft solution.

“Approximately, 40 percent of CEOs state that digital transformation is one of the top priorities, with almost a quarter leading the transformation initiatives themselves,” says Cristobal. The need to constantly innovate is not limited to an organization’s products and services; it also extends to internal processes and business models. Addressing this innovation need requires support and expertise. That’s exactly what Infoaván does. The company’s core competency is rooted in its ability to improve business processes, which saves time spent in developing and updating reports and integrates Dynamics 365 with Office 365 and mobile applications to access information in real time from anywhere and anytime.

We are clear about the focus and specialisation on the Dynamics platform for helping organizations lead the digital transformation in the future

Besides having a team adept in BI, Azure, mobility, digital marketing, omnichannel integrated solutions, and more, Infoaván grabs the spotlight in the market for being the only Microsoft partner that is exclusively focusing on the implementation of Dynamics CRM solutions. The company has over 250 successful implementations of Dynamics CRM and has worked with a myriad of clients across various geographical locations, irrespective of their size and business models.

According to Cristobal, remarkable customer experiences must be simple, comfortable, and productive. The company prides in its slew of professional services, which enables clients to focus on their core business and develop innovative products and services. Evidently, Infoaván is excelling today as a solvent company committed to helping customers to unlock productivity, and drive even greater opportunity and growth.

As per Cristobal, the future of Infoaván seems promising as there are several opportunities available in Spain, wherein approximately 73 percent of the organizations still do not count on a CRM system. With this outlook, the firm looks forward to taking its rich legacy forward in a manner conducive to client partnership, while focusing on expansion concerning execution capacity, all within in a complex market context. “Apart from our international talent recruitment initiatives, we are working on extensive training plans that would deliver the in-depth knowledge required to undertake complex projects,” concludes Cristobal.


Madrid, Spain

Javier Cristobal, CEO

A Microsoft Gold Certified Partner specializing in Dynamics CRM implementation and value-added solutions