INNERFACE Architectural Signage: Providing Turnkey Wayfinding and Signage Solutions

Henry Ford Health System manages multiple medical office spaces that support a large number of healthcare providers. The number of individual practices and physicians coupled with frequent changes makes keeping the patient and visitor signage up to date a cumbersome, time-consuming, and costly process. Understanding this predicament from working with health systems across the country, INNERFACE Architectural Signage—a company that focuses on designing and implementing wayfinding and identification solutions to transform businesses— offered Henry Ford Health System a digital directory solution that could be updated minute by minute from anywhere in the world with a cloud-based editing system. “Our system was perfected by us and our partners of five years, Gallery Digital. We collaborated with them to provide our clients a scalable, secure and robust platform for all digital signage needs,” says Chip Floyd, VP of sales and marketing for INNERFACE. The implemented solution at Henry Ford Health locations not only provides a platform to efficiently and cost effectively maintain the provider listings, but also gives each location the ability to share marketing information with patients and visitors.

The company takes a unique “design+build” approach to designing and developing wayfinding and identification solutions. They have worked over the last few years to incorporate digital signage solutions with traditional signage and wayfinding elements to create more robust and flexible solutions for their clients. Primarily focused on the healthcare and higher education markets, the company noticed the biggest challenges relate to content management and network access. A cloud-based editing system needs an efficient internet connection. INNERFACE, along with partner Gallery Digital, works closely with their clients’ IT departments to help them understand how the systems use their network to communicate with the cloud editing software and what security measures they have in place to help them protect the integrity of their network. The company offers clients the ability to use the digital platform and manage content through a flash drive or a 4G LTE connection as well.
Once the systems are installed, INNERFACE can either provide content management and creative services or turn that process over to their clients’ contacts.

We provide our clients a scalable, secure and robust platform for all digital signage needs

With a focus on comprehensive way finding and identification signage development, the company’s experiential graphic design team can assess client needs and make recommendations for the best use of digital signage technology. Furthermore, they look at supplemental ways to use the solution in ways organizations may not have considered in past projects. These can include more traditional digital signage uses such as menu boards in cafeterias, employee information in break rooms to name a few. For clients, the ability to run multiple use-instances (directories, directional, and marketing) on a single platform offers a tremendous value. INNERFACE solutions are offered in a wide variety of screen sizes and are made for indoor and outdoor applications including video walls. “When compared to traditional signage, not only are our clients able to make instant and very low-cost changes to a directory, map or any content, but they can also inform the user of other services and community events at the same time,” says Floyd.

The ingenuity of enhancing traditional signage rather than replace it has helped INNERFACE gain recognition from their clients. To continue delivering holistic solutions for its clients, the company strives to find the best ways to integrate digital elements with traditional signage and wayfinding in creating master plans. As hardware costs continue to decrease, there will be additional opportunity to substitute digital signage and add to legacy projects. “We will continue to expand digital use within existing clients by offering new ways to integrate digital signage to serve a wide variety of purposes including health and wellness programs and community outreach,” concludes Floyd.

INNERFACE Architectural Signage

Atlanta, Georgia

James McWilliams, CEO

INNERFACE helps the worlds leading organizations build stronger brands and create better customer experiences through high-quality signage. INNERFACE Architectural Signage, Inc. is a design+build signage and wayfinding company. Atlanta, GA headquarters consists of more than 100,000 square feet of manufacturing and support space. The company also has representatives in more than 20 states in order to provide local service to clients.