Instart Logic: Tuned Services for Better Functionality of Businesses

Manav Ratan Mital, Founder & CEO
With the dawn of new technological innovations combined with growing needs of the customers and decreasing cost, the content delivery market is witnessing an exponential growth phase. The tremendously increasing traffic on the internet plays a key role in this boost. The next generation applications, content, and commerce offerings are driving the need for flexible and cost effective Content Delivery Network (CDN) solutions with core services such as aggregation, management, and distribution of content as well as solutions with multiple functionalities. As a result, a large number of business houses have commenced progressive content delivery network (CDN) initiatives. As traditional Content Delivery Network solutions become obsolete, Instart Logic, headquartered at Palo Alto, CA, is helping businesses to adopt advanced CDN solutions through its software defined approach.

We help organizations to provide ultra-fast, visually immersive experiences on any device to allow them to maximize revenue, deliver superior customer experiences and gain competitive advantage

Instart Logic allows its customers to reimagine their web and cloud application infrastructure including application delivery, security and analytics. The company provides the cloud application delivery service that extends beyond the limited backend cloud architectures of the past with an innovative, intelligent client-cloud platform. “Our Software- Defined Application Delivery (SDAD) is an architectural approach that decouples the hardware and network from the software used to deliver applications,” says Manav Ratan Mital, CEO and Founder, Instart Logic. Software-Defined Application Delivery which relies on the virtualization of applications in the web browser proffers fine grained, on-the-fly control of application components. “SDAD helps these components to be orchestrated in a holistic, end-to-end manner, in preference to FEO (Front End Optimization technologies) and other brittle, source code rewriting-based techniques,” claims Mital. As a whole, Software-defined application delivery offers three key technological benefits: Performance, Control and Extensibility.
Instart Logic’s system is based on set of foundation services that provides the platform for innovative Software Defined Application Delivery capabilities and a web-based portal that enables comprehensive administration, management and analytics capabilities. The company’s services incorporate all the key capabilities of legacy CDNs in terms of content distribution network, network acceleration, and backend server offload and traffic spike protection. “With no software to install and no code changes to make, you can be up and running with our service in as little as 15 minutes by making a few simple changes to your DNS records,” states Mital.

“We help organizations to provide ultra-fast, visually immersive experiences on any device to allow them to maximize revenue, deliver superior customer experiences and gain competitive advantage,” expresses Mital. In an implementation highlight, Instart Logic has helped Washington Post, a respected news organization to overcome its CDN challenges. The organization was looking to improve their speed and performance on web and mobile platform and desired to set up a more transparent and highly flexible web performance solution. The organization also wanted to leverage software technology to create novel delivery and real-time content management capabilities. Instart Logic helped Washington Post to turn away from traditional CDNs and enabled innovation and speed in software delivery and web performance. Instart Logic’s solutions delivered image optimization, queuing and smart sequencing of content blocks and images. The company’s software defined approach helped Washington Post to write codes and take consummately incipient approaches to site delivery, optimization and personalization.

“Instart Logic was created with a single mission: to bring an intelligent, fast and scalable solution to the challenges of application delivery to companies whose business depends on cloud application performance,” reveals Mital. Looking ahead, the company will continue to work on fulfilling its mission and provide efficient products and services to help customers deliver fast, high-fidelity, immersive experiences to users on all devices, including smart phones and tablets.

Instart Logic

Palo Alto, CA

Manav Ratan Mital, Founder & CEO

Instart Logic accelerates cloud application delivery for the world’s most performance-obsessed organizations.