JadeCo: All-Around Business Growth with Insightful Content Marketing

Janet Dorenkott, President
Nearly every company is trying to build an online presence in this ever-evolving digital world. With an aim to reach millions of customers at once, they are heavily investing in building websites, launching YouTube channels, creating Facebook pages, or curating a LinkedIn account. But for most companies, their websites and social media accounts are used merely as online brochures rather than lead generation tools, not to forget YouTube channels with no videos uploaded in the last six months. Consequently, they turn into unproductive marketing tools unable to draw customer attention, thereby failing to help companies grow their clientele.

Making lack-luster marketing efforts a thing of the past, JadeCo is enabling companies to attract, engage, convert, and delight customers by leveraging the power of Hubspot technology.

“Combining website improvements with content development, marketing, sales, and lead generation services, we make the most of Hubspot to help our clients constantly provide valuable information to their related industry, establish them as industry experts and make sure they stay on top of their followers' minds, so that when the timing is right, those followers become customers,” says Janet Dorenkott, President of JadeCo. With more than 25 years of experience, Dorenkott ensures their company takes a holistic approach to content marketing to help clients prosper their business.

In order to create high-quality informational material, JadeCo uses white papers and promotional presentations to publish interesting articles on their client’s social media pages, incorporating effective SEO techniques, keywords and hyperlinks that increase their search visibility. The company integrates various forms of media channels with landing pages to engage prospects with insightful value propositions of products aimed at converting them into customers.

JadeCo also believes in partnering with its clients from start to finish. This is why Dorenkott makes sure of gaining an encyclopaedic understanding of the client’s business objectives by scrutinizing their website and social media accounts. Based on those deductions, she makes a recommendation to the client to either build a new website using Hubspot’s cutting-edge web design content, or implement Hubspot tools to optimize the existing website.
In some cases, they even interlink the client’s social media pages, creating captivating product-related posts, blogs, and articles to draw customer interest.

Further corroborating the excellence of JadeCo’s services is a line of success stories, with businesses thriving after their dormant marketing tools were turned into effective channels for growing their business. Take the case of a company recruiting candidates for dental offices that shut down during the COVID-19 pandemic. The owner decided to use that time to explore future marketing strategies and hired JadeCo, which scrutinized the client’s website and social media handles to find they had extremely low SEO scores.


Combining website improvements with content development, marketing, sales, and lead generation services, we make the most of Hubspot to help our clients constantly provide valuable information to their related industry and establish them as industry experts

The client was immediately moved to Hubspot and a wide range of blogs, articles, and other SEO-optimized content was created, while several of their key marketing channels were integrated. Fast forward to present day; the business has doubled in size and is gaining a nationwide footprint, having opened new offices in two additional states.

Moving ahead, JadeCo is planning to expand its services in the eCommerce space and enable companies to list their products in a salable manner, while creating more personalized customer experiences. “As Hubspot keeps maturing as a CRM software, we will continue to integrate it with other tools and software to serve our customers all the more effectively in the near future,” says Dorenkott.

Company
JadeCo

Headquarters
Cleveland, OH

Management
Janet Dorenkott, President

Description
JadeCo offers a wide range of marketing, sales, and consulting services to help businesses expand their growth potential. The company integrates various forms of media channels with landing pages to engage prospects with insightful value propositions of products aimed at converting them into customers.

JadeCo