Kii: Helps Developers Turn Apps into Global Businesses

MBaaS, Mobile Backend-as-a-Service, has a buzz worthy name, but it may be more than just marketing fluff. More and more market watchers and participants believe MBaaS addresses a real need; one that will exist as long as developers build mobile apps. Recent research shows the MBaaS market to expand to $7.7 billion in 2017. The market is still rapidly evolving, but a few vendors have already entered the market and venture capital is flowing freely. One such vendor is San Francisco based Kii. Founded by Masanari Arai, the current CEO and Naoshi Suzuki, the president, Kii not only provides a set of cloud based mobile backend technology to help mobile developers accelerate time to market, tools to fine-tune the apps for long term success, it also provides a suite of business services that help to turn these apps into global businesses. Specifically, Kii provides:

• Kii Cloud, a cloud-based mobile backend solution with features needed to accelerate mobile app development and without the headaches of server administration
• Kii Analytics, an in-app analytics solution with the ability to define custom metrics
• Ad network integration to start generating revenue at launch time
• Global distribution partnerships to help acquire more users

The working of Kii Cloud

At the center of Kii's offering is Kii Cloud. Kii Cloud provides SDKs for developers to plug into their apps, allowing developers to leverage Kii's carrier-grade infrastructure with just a few lines of native code. One of the core services provided is identity management for user authentication across devices. User profiles and data storage are both JSON-based, giving developers great flexibility when designing their application and user data.

Kii is also marketing its data and analytics capabilities."It's the ease of use that is the advantage" claims Arai. He goes on to add, "Kii's value comes from its ability to leverage the millions of users who would have access to its apps. Kii also has its own ad network and gives developers the ability to directly sell and manage their own ads."