Kodella
Ecommerce Built on Respect and Transparency

As with almost every other industry, the realm of ecommerce has definitely been shaken up and reoriented by the pandemic. The silver lining of the situation is that many ecommerce solution providers and SMB platforms have had to adapt and improve considerably to meet changing consumer expectations, lest they risk themselves being left on the sidelines. It has also brought to lighta new trend in consumer behavior—an expectation of seamless online shopping irrespective of the digital channel. Understanding that most businesses cannot provide a smooth, omnichannel shopping experience, NetSuite designed specialized solutions to help companies rapidly create unique, personalized, and compelling mobile, web, and in-store experiences. As an organization renowned for its innovative approach to implementing NetSuite solutions, Kodella works with B2B and B2C firms to ensure that they no longer have to juggle multiple business management software to achieve their desired ROI on ecommerce.

With decades of collective experience using NetSuite, other ERP systems, and eCommerce know-how, the team at Kodella approaches consulting in a way that others don’t: with transparency and an emphasis on quality. First, Kodella discusses with the client their expectations on brand image, ERP solutions, and various other value-added services. Once a framework of operations is set in place, Kodella maps strategic business narratives for the companies using the vast NetSuite solution suite. “Our approach using Kodello’s CX framework is to symbiotically engage with the client and create a strategic customer experience, which we then map onto the NetSuite Platform,” says Jason Asher, VP of Global Commerce. Kodella’s team is also adept at managing change and mitigating potential workflow disruptionin a client’s department after implementing new solutions. The NetSuite partner works in-hand with various departments that range from process owners to end-users and warehouse operators such that they are comfortable migrating from one platform to another. Kodella also utilizesScrum and sprint cycles to ensure minimal business disruption while mapping into a NetSuite platform. “We use Scrum to help clients achieve their most sought-after goal: to evolve and enhance businesses processes so that they can serve the end-user better,” adds Phi- My Tran, CTO of Kodella.

Another challenge that Kodella helps ecommerce businesses tackle effectively is the consolidation of various business channels into a comprehensible shopping experience for end-users. Companies have multiple URLs for their different subsidiaries, and users find it unintuitive to engage with these channels to ultimately make a purchase.

Using NetSuite, Kodella helps clients not only create a website fully optimized for all devices but also weave engaging storytelling aspects into platforms to maximize customer satisfaction and substantially improve user retention.

The duo recounts an interaction with a sports equipment supplier who had trouble managing multiple ecommerce platforms, CMS, memberships, and more. “We listened to the client’s issues, understood what their business aimed to achieve, and executed Kodella’s CX framework to grow their operations,” states Asher. Kodella removed three unnecessary URLs from the client’s information infrastructure and provided a robust navigational strategy using NetSuite to revamp the brand image. With a unified user experience and improved analytical solutions, Kodella allowed the client to gauge existing user behavior and, in turn, significantly improve sales.

Our approach using Kodello’s CX framework is to symbiotically engage with the client and create a strategic customer experience, which we then map onto the NetSuite platform

A notable feature that sets the company apart from the rest of the competition is the mutual respect that the teams have for not only the client but also themselves. “Our success is greatly dependant on how the technological team interacts and innovates in-hand with the business strategy department,” says Asher. With solutions geared toward prioritizing customers and end-users, Kodella aims to expand its omnichannel ecommerce strategies to Japan, China, and South Korea. The team aims to study and research nuances in the ecommerce landscapes of the Far East and provide solutions that can add immense value to new businesses.