Kollective Technology: Software Defined Enterprise Content Delivery Network for Scalable, High Quality Video

Todd Johnson, President
The Microsoft landscape has efficiently embraced video as a major part of nearly all its applications, ranging from Lync to SharePoint. Meanwhile, demand for video in the enterprise is growing rapidly. But most enterprise networks were never designed to handle massive data streams, and upgrading their network to accommodate this kind of data can take years and cost millions. “Existing enterprise networks were not built to support widespread video distribution and consumption. Similarly, many Microsoft applications have architectural challenges with delivering high quality video at scale,” says Todd Johnson, President, Kollective Technology. Addressing these business-impacting issues is California-based Kollective Technology, a cloud-based software company utilizing the power and flexibility of software-defined networking techniques.

Established in 2001, the Kollective Software Defined Enterprise Content Delivery Network (SD ECDN) is able to reduce video bandwidth consumption typically by 8 0-90 p ercent. K ollective SD ECDN curbs concerns about video delivery by enabling customers to efficiently and effectively distribute high quality video, live or on-demand, across vast corporate networks to employees worldwide, even in the most “network challenged” locations. It ensures reliable video delivery without impacting other critical network applications. In addition to its proven delivery technology, Kollective also offers a wide range of enterprise video applications under the brand name, Kontiki. “Users and publishers leverage our Kontiki Enterprise Video Platform, specifically our applications, like Kontiki for SharePoint and Kontiki for Lync, to publish videos using familiar Microsoft applications, while leveraging our powerful end-to-end enterprise video solution and unique SD ECDN to store, transcode, target and deliver video,” says Johnson.

Kollective offers applications specifically for SharePoint and Lync, so that customers can embrace Microsoft’s video capabilities, without any technical difficulties or budgetary constraint. Kontiki for SharePoint simplifies adding videos to any page in SharePoint with just a few clicks. “All videos reside in the Kollective Cloud, not on SharePoint servers, so costs are kept low and videos stream reliably without additional hardware,” asserts Johnson.
Kontiki for Lync is an application that enables enterprises to move beyond Lync video’s limited reach to broadcast live or pre-recorded video to hundreds of thousands of simultaneous users.

“Some of the largest enterprises on the planet leverage our solution, typically to deliver video securely and reliably to employees,” says Johnson. Nestle, a renowned multinational food and beverage company and Kollective customer, is one such example. Nestle was facing difficulty with reaching remote employees to distribute educational video content via streaming servers in its data centers. They used a traditional method of streaming video directly to the users, which consumed too much bandwidth and slowed down business-critical applications. Nestlé then deployed Kollective on 120,000 end-user machines. “For Nestlé, one of the most appealing aspects of the Kollective solution was its ease of use and its ability to share content in different sub-nets—a big win for sites with segregated networks,” says Johnson. Since the initial launch, video at Nestle has grown at a rapid pace. “Nestle now leverages the entire product suite. Kollective’s software-defined approach is very effective and efficient. We are now reducing video bandwidth by 80 percent,” says Nestlé Network Architect, Frederic Ballara.

With Cisco’s estimation of video to be 79 percent of Enterprise traffic by 2018, Kollective ensures that enterprises can take advantage of video at scale, without costly network or hardware upgrades

In the forthcoming years, the company will continue cultivating its applications while pursuing more integration, such as digital signage and Microsoft SCCM, which are scheduled to launch later this year. “For years, our customers have been using our technology to deploy software in conjunction with Microsoft SCCM. This year we’ll be productizing it,” Johnson concludes.


Sunnyvale, CA

Todd Johnson, President

A cloud-based software-defined content delivery provider that enables enterprises to stream high quality videos live in “network challenged” locations.

Whitepapers of Kollective