Logixboard: A Modern Solution to Transform Freight Forwarders’ Customer Experience

Customer experience is undoubtedly the cornerstone of every successful business. The trillion-dollar freight forwarding industry is no exception. The complex, fragmented industry is marked by a relay of exchanging goods between a variety of disconnected logistics vendors. Even in today’s digital landscape, businesses rely on antiquated systems to manage operational data and most operations are manual. But, since the advent of digitally native companies like Amazon, consumers have started seeking a similar digital experience in commercial freight as well. They are no longer satisfied with traditional freight forwarding processes that have long delivery timelines but instead desire visibility and insight at each step.

Fueled by this trend, many freight forwarding companies are scrambling to transform their customer experience and revamp their legacy systems to meet the needs of the digitally-empowered customer base. Visibility platforms play a critical role here, enabling increased customer satisfaction and retention, and allowing for greater efficiency while giving an edge over the competition. Robust analytics, visibility, and reporting can enable customers to better manage their supply chain, especially important now as the global supply chain faces congestion and capacity issues. However, more often than not, visibility platforms are difficult and massively expensive for freight forwarders to build and maintain. Filling this gap in the freight forwarding sector is a Seattle-based technology company Logixboard. They specialize in delivering a solution that simplifies an enterprise’s road to digitization and equips them to deliver excellent customer experiences. What truly differentiates Logixboard from others is its seamless integration and user experience. “There’s a race to meet customers’ digital demands and stay ahead of competitors. That’s why we have focused on creating a world-class digital experience that logistics providers can quickly bring to market,” affirms Julian Alvarez, co-founder and CEO, Logixboard.

Delving deeper into the layers of digital transformation, Alvarez highlights the significance of change management. Beyond just delivering a software solution to clients, Logixboard puts clients at the forefront and strives to create strong partnerships. Taking into consideration that merely technology cannot drive clients to success, the team offers continuous support through training and guides them through the process of change management. “We are experiencing rapid technological change in the industry, but for us people always come first.