LRG Marketing Communications: Creating a New Marketing Landscape with Strategic Content

The content marketing realm has evolved drastically over the span of a few years. This rapid change is owing to several factors, including social media influencers, blogs, and website content, which have become critical components of a well-rounded integrated marketing program. As digital marketing tactics alter according to regulatory changes, the use of these tools to produce content for a targeted audience, undergo constant change as well. The positive impact of marketing automation is also being thwarted to a great extent due to the minimized ability of the marketing departments to store and mine user data. LRG Marketing Communications has stayed abreast of all these trends while upholding its mantra of “content is king”—the core of its philosophy. The company is one of the leading strategic marketing agencies that capitalize on the power of the HubSpot platform to enable its clients to create robust programs within the stringent ecosystem of the ever-changing privacy regulations. Over the years, LRG Marketing Communications has witnessed social media influencers, blogs, and website content, become critical components of a well-rounded integrated marketing program. LRG Marketing Communications steps in with its expertise in the HubSpot marketing space to attract and drive visitors to clients’ content through search. “We are continually looking to create new ways to put content in front of B2B prospects using the best of both new and legacy marketing tools,” states Vince Galdi, CEO, and CCO of LRG Marketing Communications.

LRG Marketing Communications’ HubSpot expertise enables it to tap into the power of the HubSpot toolkit to create sophisticated content strategies that enhance visitor traffic and helps convert them into potential buyers. To do this, any new engagement always begins with a discussion on the clients’ business plans and objectives. Based on this discussion, specific program strategies and messaging architectures are planned and the company goes ahead to help clients build their businesses. LRG Marketing Communications caters to clients with varying needs in their marketing journey. For those requiring demand generation and an increase in sales, the company leverages HubSpot to propel prospects into the sales funnel and drive conversions, which ultimately leads to sales. Some clients need LRG Marketing Communications to integrate its services with a CRM, in which case, it can efficiently track when a prospect engages and what interests them the most.