Lumina: Crafting Customer-Centric Web designs

Yaniv Liron, Founder & CEO
In the competitive digital world, designing an elegant website that acts as a window to the organization’s value proposition is just the beginning. Many parameters have to be taken into consideration, right from the actual planning stage—one which will steer the direction of the design process to target the right audience—alongside intuitive and easy navigation for users.

Yaniv Liron’s penchant for building beautiful websites and custom software, coupled with his inquisitiveness, made him understand the nuances of each business vertical with regards to technology and process while considering the ecosystem as a whole.

Liron established Lumina in the year 2004, with a mission to develop customer-centric digital solutions that help businesses grow and boost their brand image. “Our proficiency is not just limited to development and design of websites, but we manage every project from custom software to server security and third-party integrations—Lumina spans it all,” elucidates Liron.

During his entrepreneurial journey, Liron discovered that one of the major issues in the web development landscape is the way companies provide customer service. “We take a different stance and place service on a pedestal. Our hand-holding approach to our customers extends throughout the process while providing insights along every step of the way,” affirms Liron. Another typical problem in this landscape is that most of the organizations leverage multiple SAAS applications catering to different needs. The companies have to deal with issues like data entry and data integration if they use multiple systems. To overcome this challenge, Lumina effectively leverages its expertise in custom software development to offer the specific connection between different services. Apart from designing websites, Lumina also builds mobile apps, which enables organizations to access services on-the-go. As the first step of their web development service, Lumina’s highly skilled project management team listens to their customers’ objectives, goals, and pain points.

Once they are well-versed with the project requirements, Lumina’s proficient team formulates an innovative, scalable and sustainable product that is perfectly aligned with customer requirements.

Our expertise is not just limited to the development and design of websites and apps, but we manage every project - including branding, custom software, and third-party integrations

“Before delivering any product to the customer, we perform rigorous testing of each function and feature to ensure they’re not only easy to use, but function correctly,” explains Liron.

Today, most organizations realize that “off the shelf” software mostly doesn’t suffice their unique requirements. This is another area where Liron and his team draw on their in-depth expertise to build and deploy custom products tailored to customer’s specific business needs.

In an implementation highlight, Lumina helped one of the largest moving and storage companies, FlatRate Moving, to improve their website and conversion rates. FlatRate Moving already boasted a good conversion rate on their website and were looking for an efficient digital agency that could improve their website further and revamp the legacy design. By leveraging Lumina’s web development and design services, FlatRate Moving was able to double their site’s conversion rate and gain more customer traffic. Lumina also built a custom portal, where FlatRate Moving customers could check their upcoming moves, as well as information about their move history, previous billing, charges, storage, loyalty points and photos of their inventory.

Lumina leaves no stone unturned when it comes to addressing the needs of customers and helping them achieve success. With its capability anchored on effectively tackling the challenges prevalent in the digital landscape, the company is at the forefront of building secure and scalable custom software that complements a beautiful and functional web design.


New York, NY

Yaniv Liron, Founder & CEO

Creates customer-centric web designs combined with custom software to help businesses grow and gain visibility