Lytho: A Go-to Solution to Manage, Create, and Publish Content

Organizations across industries have been innovating with their marketing strategies to reach out to their target audiences effectively. And, in the recent years, digital content has been at the center of their strategies considering the role it plays in building a brand’s identity. No wonder, firms of all sizes consider outsourcing all the work related to creating, managing, and publishing content across digital platforms in order to improve and sustain their brand’s image in the market. On the contrary, Netherlands-based marketing asset management company—Lytho—delivers the desired capabilities to manage all of it in-house. The company offers a brand portal, which enables firms to create, manage, translate, and publish all their digital content. “Our business goal is to invest a considerable amount of time and effort in making marketing operations and processes more transparent, streamlined, and cost-effective for clients, and our platform allows them to do so,” begins Niels Bouwman, CEO of Lytho.

Lytho developed its platform as a single source to manage, create and publish content for all the departments of organizations in order to help them manage their workflows and market their brand across various social media platforms effectively. As a self-driven platform, it allows companies to perform all the content-related work themselves, without the need to deal with any complex implementation or configuration. The cloud-based platform encompasses several building blocks such as digital asset management, content translation and enrichment, and workflow management to create a personalized marketing hub for clients. Additionally, it also streamlines processes such as information distribution with business partners.

A differentiating factor, which adds to Lytho’s unparalleled credibility, is its two decades-long partnership with Adobe. Lytho’s in-depth knowledge of Adobe’s Creative Cloud allows the company to equip its platform with various distinct features. One of these is the seamless integration of Lytho’s platform with Adobe’s InDesign server that empowers clients to not only create attractive and enticing InDesign templates but also quickly edit them when required.