MessageBuy
Reinventing Retail eCommerce

Every successful business stems from just one tiny seed. It can be a gap in the marketplace, a personal challenge, or an important social issue. Whatever the reason, entrepreneurs are driven to overcome obstacles and turn their idea into reality. For Darren Pierce, the idea for his company, MessageBuy, emerged when he discovered a widely prevalent crisis in the online retail industry. “While working as an eCommerce Executive, I often witnessed merchants lose as much as 70 percent of their revenue to cart abandonment. Shoppers would add an item to the shopping cart but abandon it before finishing the transaction, leaving the retailer at crossroads,” says Pierce, founder and CEO of MessageBuy. Driven to identify the underlying reason for cart abandonment, Pierce established Cary, NC-based MessageBuy in 2018. “Our patent-pending Conversational Cart Recovery software enables merchants facing high cart abandonment rate to understand why shoppers abandoned their cart and recover lost sales,” remarks Pierce.

MessageBuy approaches cart abandonment by understanding why customers do not proceed with the purchase. For example, many eCommerce merchants do not initially alert customers of additional shipping charges until checkout. The increase in the final price comes as a surprise, stopping the end-user from continuing with the transaction. What MessageBuy does differently is, it reaches out to customers through an SMS or MMS and then drives them to complete their purchase with offers such as a one-time free shipping code or a relevant and unique discount code. Another common cause for shoppers to abandon their carts is getting distracted during the purchase process and forgetting to complete the transaction. In such situations, MessageBuy sends an SMS alert to the shopper reminding them about the items in their cart and the failed purchase.

Furthermore, using AI-powered, real-time messaging, MessageBuy facilitates building a meaningful relationship between the shopper and the brand, all while encouraging shoppers to buy directly from the merchant.

“In communicating with customers, text messaging works three times better than email because it’s real-time and offers a two-way communication channel. It also effectively makes it easier to reach out to today’s Gen Y that prefers mediums such as SMS and social media,” highlights Pierce.

Taking things a notch above, MessageBuy expands the scope of SMS marketing by allowing merchants to send updates on purchases, shipments, and even seek feedback via SMS and MMS, which in turn, makes customers feel valued. What’s more? MessageBuy’s software can be seamlessly integrated with popular eCommerce platforms like Shopify. “Merchants can quickly and easily go to the Shopify App Store and install the MessageBuy app and set it up in as little as three minutes. This integration not only gives Shopify Merchants the advantage of time efficiency but also eliminates the burden of setting up complex technology,” adds Pierce.

Over the last three years, numerous companies have reaped the benefits of MessageBuy’s offerings in reducing cart abandonment and, subsequently, increasing revenue. A recent instance is the story of Sneakz Organic, a food and beverage online merchant that was facing rising instances of cart abandonment. With the assistance of MessageBuy, Sneakz Organic was able to uncover the root cause of cart abandonment: high shipping cost. “In addition, we also enabled them to make business decisions that were in the best interest of their customers. After MessageBuy’s intervention, Sneakz Organic realized a 503 percent ROI,” mentions Pierce.

Our incredible team and their tireless efforts to maintain a customer-centric approach play a critical role in our evolution. We understand the importance of listening to our customers and delivering technology exactly as requested

While success stories propel MessageBuy forward, Pierce accredits the continued growth of the firm to its employees. “Our incredible team and their tireless efforts to maintain a customer-centric approach play a critical role in our evolution. We understand the importance of listening to our customers and delivering technology exactly as requested,” asserts Pierce. With MessageBuy’s commitment to enable retailers to engage with their consumers 1:1, upsell existing orders, and drive repeat purchases, the company is moving the needle in the retail eCommerce space for all.