MessageGears: Innovating Marketing Landscape with Hybrid Solution

Enterprise marketers are increasingly becoming more sophisticated and want complete control over their multichannel programs. These executives desire a disruptive solution that helps them utilize all of their internal data for marketing. Moreover, capturing consumer data is almost a necessity today. By using intelligent multi-channel programs, companies are using data to tailor marketing programs to communicate directly with their consumers. To help these marketers accomplish their goals, MessageGears developed the only hybrid solution in the enterprise email marketing landscape that provides companies tools for automation, segmentation and testing. They have combined both an on-premises component with cloud delivery and tracking, which allows brands to have direct access to their customer data without any disordered and complex integrations. “We build technology that enables marketers to create world-class multi-channel programs with simple integration capabilities so that companies have access to all of their internal data,” says Dan Roy, CEO and Co-Founder, MessageGears.

For today’s data-driven enterprise marketer, MessageGears’ exclusive architecture provides unmatched data integration, security, and economic benefits while offering true enterprise performance. The company’s modern APIs consistently deliver responses in less than 300 milliseconds. “Our hybrid model enables collaboration between Marketing and IT departments to provide a solution that does not require data replication and syncing, so customer data remains in-house and behind a company’s firewall,” points out Roy.

MessageGears’ cloud platform is built on Amazon AWS and is designed to quickly scale to support the additional load associated with large volume data changes. “Our solution is highly scalable due to the cloud-native architecture. Clients can potentially achieve unlimited message throughput due to our ability to provision dedicated cloud infrastructure to each client,” adds Roy.

From a technology standpoint, MessageGears’ leadership team understands the challenges and roadblocks that are typically in place for organizations and is working to mitigate the predicaments.