“From the beginning, our laser focus has always been to deliver actionable data to enterprise marketers, enabling better and faster decision-making,” states Scott East, founder and CEO of MSIGHTS.
MSIGHTS was founded in 2004 when martech was still in its nascent stages. For the last two decades, MSIGHTS has been at the forefront of the martech landscape to facilitate data transformation for numerous worldwide businesses by pioneering marketing data integration and reporting. This expertise has enabled the company to come up with a cutting-edge data management platform that helps enterprise marketers control their data operations, get better agency management, stronger stakeholder alignment, streamlined campaign activation, greater financial stewardship, and more accurate measurement and reporting.
"Two decades of experience in the domain empowers MSIGHTS to develop tailored recipes for clients that solve not just the current problems but the ones down the road"
The MSIGHTS Platform features a suite of dynamic applications and integrated services to make this happen. It drives better budgeting, planning, governance, and alignment, and ensure that data coming out is enterprise- and analytics-ready. The company tailors these applications, tools, and services to accommodate the requirements of an enterprise’s data sources, structure, and transformation.
In other words, the MSIGHTS Platform takes each client’s data input and provides custom outputs by recognizing that no two clients have the same brand, media planning strategy, creative process, or metrics.
Bringing People, Processes, and Platform Under the Same Roof
MSIGHTS does not offer offthe-shelf services for those seeking another martech solution for their stack. Instead, the team works handin-hand with organizations to understand their unique data issues and requirements, bringing together different assets to solve the problems, operationalize them, and make sure that it is a continuous process, day in and day out. MSIGHTS also ensures that the actionable data it extends speaks the client’s language.
“It’s not just about collecting data and bringing it to a central location. There are different data sources involved with multiple stakeholders and partners throughout,” says Ivan Aguilar, co-founder and CTO of MSIGHTS. “It’s through the combination of people, processes, and platform that we tackle those data challenges.”
Thanks to its data integration and reporting efficiency, MSIGHTS’s scope extends beyond marketing in the organizational data landscape. Internal media teams, analysts, and IT teams benefit from scalable, harmonized, and streamlined data feeds to fuel media in-housing and advanced analytics initiatives.
From the beginning, our laser focus has always been to deliver actionable data to enterprise marketers, enabling better and faster decision-making
Tackling Unique Challenges with Tailor-Made Solutions
Two decades of experience in the domain empowers MSIGHTS to develop tailored recipes for clients that solve not just the current problems but the ones down the road. Going back into its “toolbox” of applications and tools, the company always comes up with a bespoke solution for clients. This can be best reflected in the company’s multiple client success stories.
For example, a global software service provider faced data quality and process issues while handling and managing the inbound leads into its ecosystem. The bad quality of data that its sales teams had been receiving was considerably hindering the software service provider’s sales. That’s when the company partnered with MSIGHTS.
There were multiple challenges in store for MSIGHTS. The first was to analyze the client’s sales process, which was very complex, and come up with a solution that drives the acceleration of quality leads.
“That client has been with us for the past 12 years. We continuously work with them to solve their challenges by making the data flow better, so it has the best value inside their organization,” states James Groo, chief revenue officer at MSIGHTS.
Giving Clients Control of Disorderly Data
MSIGHTS continues to refine and add to its arsenal of applications and tools to tackle the ever-evolving challenges around processing, management, reporting, and analytics. It gives clients control of their data while driving end-to-end governance, improving transparency, and enhancing collaboration among internal stakeholders and external partners.
The company is developing many features around its existing assets to cater to the processing, cleansing, normalization, management, and transformation of data. The MSIGHTS advanced integration and extract, transform, and load (ETL) process goes beyond simple API calls and disjointed data storage by automatically collecting, unifying, and structuring data into a model built specifically for marketing and media data.
For example, an enterprise has to leverage different types of Facebook data, such as campaign, ad set, and creative. Instead of bringing in distinct data streams that an in-house database engineering team has to combine and organize, the platform automatically validates, structures, aggregates, and maps data to a multi-dimensional model at the time of integration.
And it’s connected to another significant advancement: the nocode feature. To make complex data transformations easier for marketers, MSIGHTS is developing userfriendly, no-code interfaces that allow users to seamlessly implement and manage functions for automated data cleansing, normalization, fusion with external data sets, and quality control.
Meanwhile, organizations can rest assured that their data is safe and secure. MSIGHTS is certified in SOC II and GDPR and is HIPAA compliant.
Combining its vast experience in the domain with its broad platform, MSIGHTS offers flexibility and scalability that’s second to none. MSIGHTS has indeed become an indispensable tool for enterprises to centralize multi-channel marketing performance data by offering marketers unparalleled visibility, insights, and control.