One company redefining the in-store experience through its unique IoT platform MTI Connect™ is Mobile Technologies Inc. “Our ultimate objective is to transform the retail experience through practical innovations supported by services and action-oriented results,” asserts Travis Hooper, VP of Products and Strategy of MTI.
Established in 1977, the company has focused on providing cutting edge technologies like IoT for retailers. The combination of advanced technology and robust hardware provides real-time communication for all aspects of retail business from customer engagement to standardize operating procedures and ensures the merchandise is secured and properly merchandised. MTI Connect™ is an open platform that allows integration with many different technologies and solutions that customers already have deployed across their stores.
MTI offers a smart retail IoT platform that enhances retail experience, where merchandise is always perfectly displayed, employees are empowered to sell, and all stakeholders have the insights they need to optimize the consumer’s journey. Also, the solution ensures store visibility to management by providing real-time information that helps in better decision making for their business. In addition, a balance between accountability and visibility within the store caters to excellence in employee efficiencies. A cloud-based dashboard is available for managers and corporate stakeholders, and for the employees a mobile app reflects real-time operational alerts and provides corrective actions.
Hooper mentions a retail customer success story where the customer was looking to increase their sales and improve the customer experience by providing additional inventory on the sales floor. Employees were unable to access the inventory without calling a manager and this led to a poor customer experience and a drop in conversion. To improve the customers’ in-store experience and deliver immediate service, MTI provided the client with their state-of-the-art IoT platform where the employees could access the inventory by simply using their employee badge or through an app on their cell phone.
Similarly, MTI also focuses on reducing the hardships faced by OEM brands when relying on partners to execute the in-store experience for their products. OEMs have expectations of what should be happening in the store, but often have minimal visibility into actual execution and performance. With MTI’s state-of-art solution, OEMs can now have global real-time visibility into the execution of their merchandising plan and identify areas that require attention.
The company continues to focus on its partnerships with customers, and this constant effort to make a better retail experience has made them one of the leaders in the retail solutions space. MTI also intends to continue innovating the MTI Connect™ platform and enhance the overall customer experience while driving simplification in operations.