Mtivity: Marketing Supply Chain Management enabling Radical Transparency

Though being a web of interrelated products, digital marketing landscape demands a high degree of automation to be effective at scale. Often, CIOs require solutions that conform to their corporate standards of security, reliability, and privacy and are capable of working with their backend systems. Apart from looking for analytics and reporting capabilities within any applications, organizations also find it challenging to manage plethora of applications entering their business. Mtivity, a premium Marketing Resource Management (MRM) organization, helps CIOs to maintain strict privacy and security standards through its robust enterprise application. The company provides a set of visual analytics and reporting tools that can be analyzed and measured.

“Our application has been integrated with Ariba, SAP, and other financial systems and deployed in companies with global requirements such as knowledge of international dates and times, and the ability to work with multiple currencies and languages,” says Patrick Kremer, CEO, Mtivity. The company has incorporated modern application trends including collaboration, supplier ratings, peer recommendations, and Big Data into their application. Their new sourcing engine, Opportune, provides an Amazon type front end for buying.

Further, Opportune enriches decision making by scanning through large data sets to provide users with both quantitative and qualitative data as well as volume thresholds for discounts, allowing companies to achieve greater economies. “Many of our clients use Mtivity’s application to practice total or ‘radical’ transparency—all collaborators on a creative or sourcing job can share and review the audit trail,” says Kremer. With Opportune Sourcing, the automated benchmarking tool, CIOs and procurement executives can get a view of all purchases within their procurement divisions.

Mtivity’s application enables digital marketing workers to collaborate on everything from the creation of material to sourcing and campaign execution. Their marketing supply chain functionality manages operations through their innovative tools for each stage.