Digital marketing has left behind the days in which it focused on relentlessly pelting consumers with the same message, over and over again, until a company’s jingle was (annoyingly) stuck in a consumer’s head. Instead, today’s marketers aspire to offer consumers unique experiences, getting users to seek them out, hoping to see their latest creations. Successful marketers are leveraging techniques such as brand storytelling to achieve a strong connection with their target audience. Brand storytelling enables businesses to combine various communications and marketing elements to create an effective strategy that gives customers solid reasons to invest time and/or money in a company’s product or service.
Whether via video, VR, social media, or another interactive platform there are a variety of mediums through which brands can tell their story—and many ways to do so. However, there is a challenge because not everyone possesses the insight, talent, expertise and skills to weave together a compelling story. This is where having a partner who is always “in the know” and available to work on projects at any time can make all the difference!
Neon Canvas, a Memphis, TN-based boutique marketing agency, was founded on a similar principle: to help clients within the healthcare, education, and small business segments promote their business by leveraging compelling storytelling. The company’s CEO, Alex Rasmussen, formulated the idea for Neon Canvas with his business partner—a doctor. “We wanted to harness his unique perspective as a key opinion leader to talk with other doctors about the challenges and opportunities of marketing a medical practice—and how storytelling and social media can positively impact one’s audience and story,” reveals Rasmussen. Together, the duo built a team to assist businesses with everything they need to execute on telling that story—video, imagery, website, copywriting, and more. From design and development to SEO, ads, and social media, the Neon Canvas team handles everything from the beginning till the end and serves as an integral piece of an organization’s internal marketing team. “We work as an extension of our client’s staff and it is one of the aspects that differentiates us in the marketplace,” adds Rasmussen.
Neon Canvas focuses on a storytelling approach and creates personalized service to give clients the best possible return on investment. “We manage everything from the very beginning, all the way down to how a company fills up the funnel at the top, how they convert leads into an actual return on investment, and then we track that for them throughout the entire lifecycle using our innovative technology,” says Rasmussen. “We do it at a really detailed level, so companies know where exactly to put their money and how to market their business.” Neon Canvas’ mission is to help bridge the gap that exists between marketing budgets and internal marketing teams. To that end, its services include web design, content marketing, logo/branding, SEO, SEM, and social media consulting. While Neon Canvas’ primary focus is on medical marketing, the firm has clients in nearly every walk of life.
A Full-Service Digital Agency
Many businesses consider a website just a commodity but websites are the backbone and the ecosystem of a brand’s marketing and the core platform for their story. Hence, investing in it is key to converting leads into new clients. Neon Canvas’ web designers use WordPress to custom build websites that align with the clients’ requirements while also providing an optimal platform for making regular updates to the content and graphics in a seamless manner. In fact, the firm serves as a one-stop-shop for all design needs.
Rasmussen explains, “From the very start, it is a team effort. We begin by listening to better understand the factors that make a business tick, what makes them stand out from the competition, how their current customers view the business, and where they want to be positioned in the market.” This allows Neon Canvas’ designers to create a customized strategy for building the strongest brand possible.
We help deliver your message promptly, professionally, and precisely
The team initially curates all of the videos, imagery, and content needed to tell a customized story before the design team starts creating the site. The web designer then passes the site on to a web developer, who works in conjunction with the SEO team to ensure that the site is highly optimized, loads as quickly as possible, and is developed with the best available code technology and techniques. This is followed by hosting the site on the leading servers such as Amazon and Google through the WordPress Engine. The team also goes a step further to create the perfect unique expression of the company through a logo and complete identity system that stands out. Neon Canvas’ content writing experts go the extra mile to research and identify information on the business and then craft a story that brings life to the brand while truly reflecting its culture and customer experience. Moreover, the firm’s copywriting is also optimized by SEO experts, keeping the website rich and robust with complex keyword content. “We help deliver your message promptly, professionally, and precisely,” asserts Rasmussen.
Generating and Converting Leads
In today’s day and age, social media is an increasingly valuable component of a successful marketing strategy. Neon Canvas’ social media experts help organizations implement an effective social media plan that helps achieve its goals. “Together with our team of experienced social media professionals, we pair up paid internet advertising with organic social media marketing, producing an affordable and efficient way to engage with the target audience,” says Rasmussen. Companies have a lot to say about their business, but the ability to find the right words to tell the story isn’t always an easy feat, and it can be even harder to do so consistently. This is where the Neon Canvas team works its magic. “Our clients experience tangible results, including increased views and clicks, enhanced customer engagement, online purchases where applicable, and improved performance rankings. Many of our clients, in fact, have accomplished a ten times ROI,” affirms Rasmussen.
A great testament to Neon Canvas’ digital marketing expertise and capabilities is its success story with a flourishing medical practice based in Alabama. After the client chose Neon Canvas as their marketing arm, they experienced 35 percent growth in their first year, 20 percent in the second year and have been able to maintain that 20 percent growth in the following three years.
Such proven successes have made Neon Canvas the ‘go-to’ partner for digital marketing. And to continue its conquests in the same spirit, the firm is now looking at strategically expanding its market within the orthodontic and home services verticals. Additionally, the company will continue to invest in technology, talent, and innovation to continue its current growth trend.
Creating a brand story is not simply about standing out and getting noticed. It’s about building something that people care about and want to buy into. And Neon Canvas is helping clients achieve this seamlessly!