In recent years, a growing number of companies have been benefiting from Optitex 3D solutions that shorten time to market, cut product development costs, and enable brands and retailers to better connect with their customers, leveraging the 3D content into showrooms, collection planning and online.
We saw how 3D CAD was welcomed unanimously around the world and revolutionized the global manufacturing cycle in various industries, such as Automotive, Aerospace and Industrial Design. There are many recent indicators that the fashion and apparel industry is already beginning to follow suit. So what is the added value that 3D brings to the table? “A faster supply chain, to begin with” says Asaf Landau, CEO, Optitex, “The slowest step in the supply chain has been identified as the product development stage. Optitex’s 3D Suite has been designed to drastically reduce the time factor by using virtual samples instead of physical ones and leveraging a cloud-based 3D collaboration platform, accessed by multiple global players throughout the product development process.”
Implementing Optitex 3D suite will enable fashion brands and retailers to cut the time of their product design process by as much as two-thirds, and reduce the associated costs. “The $1.3 trillion worth fashion & apparel global industry spends between: $6-$9 billion on making physical samples” according to Mr. Landau.
A leading design house of handbags and modern luxury accessories were using real samples of materials to create their product. With at least four samples developed for every single product, the costs were overwhelming, which required them to find an alternative without making any compromise on quality.
In addition to reduced product development time and fewer samples needed, 3D virtual products will enable brands and retailers to create collections for buyers within 1 month of design sketches, instead of more than 4 months.
This kind of new approach creates an exciting Showroom experience with touch screens that empower buyers to Mix & Match, change colors/fabrics and place pre-orders in an new agile way.
In addition, this tool will allow them to validate leading styles and readjust collections to align with buying trends; reducing over development. Another area of the Apparel / fashion industry that will be impacted by 3D virtual products is e-commerce (which currently accounts for only 7 percent of the total market). “Over $25 billion worth of clothes bought online are returned every year due to fitting issues,” says Mr. Landau. “The current return rate of 30-35 percent of which 65 percent is due to fit, will be significantly reduced. Virtual Products will allow consumers to try on clothes (with their exact measurements) with body view online”.
The key differentiation which sets the company apart from its competitors is that Optitex offers a complete and fully integrated software solution that combines 2D flat pattern making with 3D simulation and rendering technologies to deliver virtual products.
Working closely with over 7,000 customers worldwide in the industries of Fashion & Apparel, Automotive, Industrial Fabrics & Composites, and Upholstery, including world renowned brands like Target, Coach, Victoria’s Secret, Tommy Hilfiger, Patagonia, Johnson Controls, and more, Optitex is well positioned to lead the coming 3D revolution in the Fashion & Apparel industry and deliver the best suited and most complete solution.