OwnID: Facilitating Passwordless Authentication

Dor Shany, Co-Founder and CEO
Website login walls come with a significant interaction cost. Users must remember their credentials (if they have an account) or take the time to create a new account. Multiple usability tests show users are annoyed when they encounter a login wall. According to Forrester Research, 56 percent of U.S. consumers have abandoned an online purchase because they found the registration and login process tedious.

It's high time login walls get a makeover, and OwnID is helping brands achieve that.

OwnID leverages the power of biometrics to help companies go passwordless, replacing conventional multi-factor logins that stop users in their tracks.

OwnID offers security in a simplified way.

It is a solution that can be integrated with any existing login flow to replace the traditional password login with users' devices biometric mechanism. Coming from the developers of Gigya, a prominent consumer identity and access management platform, which was named as a Forrester leader, the platform is expert-assured and secure.

With OwnID, both existing and new users can use their phone's biometricsbased cryptographic keys, including Passkeys (for supported devices), to authenticate and register into a website. While new users can directly register their biometrics and proceed, existing users are verified using mail passcodes to authenticate, side by side with their passwords with biometrics. From the second time, every user can instantly log in without hassle, without inconvenient login walls or the trouble of forgetting their login ID or password.

For users without biometric authentication keys on their phones, OwnID sends one-time links, called magic links, that users can click on to log in directly without passwords. Users who want to browse from their laptops or desktops are presented with a QR code, which can be scanned with their phones to log in. OwnID’s solution supports Passkeys from all enabled vendors including Apple, Google and Microsoft.
"Our focus is on empowering businesses with more users. It works by strengthening the user experience, which directly impacts business value. Better user experience means less friction for end users, more user logins, and developing businesses," says Dor Shany, co-founder and CEO of OwnID.

The onboarding process is as simple as the solution. Companies can do it themselves. All they need to do is go to console.ownid.com, create an account, and choose the platform where they wish to incorporate OwnID, like websites or applications. OwnID's plug-in gets set up in less than an hour for compatible websites, while others take up to a day. Although clients are provided with basic instructions and answers to FAQs, OwnID's customer support is always available to respond to additional queries they may have.


Our focus is empowering businesses with more users. It works by strengthening the user experience, which directly impacts business value. Better user experience means less friction for end users, more user logins, and developing businesses

Nestle is one of OwnID's prominent clients. They leveraged OwnID's passwordless login in one of their regional websites and witnessed great results and customer flow. Driven by that, Nestle extended OwnID to over 20 additional websites and saw tremendous growth in user logins. The results also inspired DeLonghi to incorporate OwnID in four of their brands in a region and gradually expand it to more areas. They witnessed a 20 to 25 percent increase in new users.

OwnID's upgrades are influenced by feedback from its developers, clients, and end users. The team works relentlessly with developers to fix any pain points and develop strategies to increase login rates with a hassle-free experience.

Company
OwnID

Headquarters
Tel Aviv, Israel

Management
Dor Shany, Co-Founder and CEO

Description
Dor Shany & Rooly Eliezerov developed OwnID on the belief that if a company can identify a client, it can better understand and service that customer's demands. OwnID provides a more pleasant and secure authentication experience that maintains them in touch with their consumers

OwnID