Parkour3: Paving the Pathway between Strategy and Execution

In an ideal world, organizations would formulate a longterm marketing strategy, methodically implement it, and then build upon a resilient plan of action. However, in reality, technologies evolve, regulations shift, customer behavior diversifies, macroeconomic variables fluctuate, and competitors thwart the best-laid plans. Thus, to execute a strategy in accordance with the vagaries of the marketplace, companies need to proactively garner data-driven decision-making processes and layout new plans to reduce the gap between strategy and execution. But how can firms implement a strategy while maintaining the flexibility to roll with the punches? Mastering this very process, Montreal-based Parkour3 strives to bridge this gap, by energizing an enterprise’s digital transformation strategy, and fully leveraging their HubSpot solution to achieve a faster time to market interval.” Our services help companies leverage marketing information and enable them to reduce the time to market for their products,” says Mathieu Bélanger, President of Parkour3.

“Today, organizations often lack the required expertise orchestrate a digital initiative and seldom leverage the full utility of marketing tools,” states Strategy Director of Parkour3, Bruno Lalonde. Parkour3 provides services that focus on the deployment of effective interactive strategies driven by creativity, technological efficiency and a complete understanding of the clients’ business environments. The company helps customers in developing their digital strategy by utilizing relevant technological advances, all the while automating their marketing and sales processes to generate positive ROIs. “To gain a deeper understanding of the client’s positioning, we outline their expectations and goals, concurrently analyzing market trends and competition,” Lalonde explains. Parkour3’s end-to-end services range from strategic ideations to operational execution in website and digital development, marketing automation and marketing campaigns, orchestrated in a 90-day period. “Once we have an overview of the context, we recommend a set of best practices and align their business objectives accordingly,” further explains Lalonde.