PharmLogic
Empowering the Life Sciences Industry with a Data-Driven Approach

Now more than ever, data analytics has become a fundamental tool in the arsenal of the pharma and medical device industry. With the myriad benefits that data can provide, most organizations can’t afford not to adopt a data-driven approach to enhance their business operations. However, much of this valuable data resides in multiple silos across an organization. This coupled with the diverse and complex nature of medical data, makes it difficult to track and leverage its full potential. “We witness incessant changes in the landscape—combined with an increased focus toward complicated therapies and specialty care—which only further complicates the data collation process, giving businesses no option to but to rely on conventional data models,” says Jose Vidal, a partner of PharmLogic. This is precisely where PharmLogic delivers its value proposition, helping businesses leverage their data for commercial excellence with ease.

As a software-as-a-service (SaaS) and management consulting firm, PharmLogic provides robust solutions to the life sciences industry by combining best-in-class cloud-based technologies with a global services support model. As Vidal mentions, “We automate business processes and leverage data and make it actionable to provide our clients with a strategic advantage through better use of commercial data and analytics.”

To do this, the company designs and develops its robust PROLOGIC platform by combining its in-depth know-how in big data, SaaS, and the life sciences space. The platform leverages data to provide valuable insights for businesses, helping them augment their critical commercial analytics and operation functions. PROLOGIC contains several powerful modules, for work flow management, master data management, a specialty data hub, alignment hub, and a data lake module, all of which can be easily integrated into a customized solution based on the clients’ varying needs. This hosted cloud solution is predesigned to provide necessary business process automation and computing power to efficiently process the life science industry’s largest and most complex data sets.

The PROLOGIC Big Data SaaS solution allows clients to eliminate several challenges pertaining to managing their data. With its powerful master data management capability, the solution helps businesses identify their customers and provide valuable insights to augment their sales activities.

Being able to understand market parameters, identify business opportunities, and monitor physicians as well as patients, the platform serves as the go-to solution for the life science industry, enhancing its decision-making capabilities with its powerful predictive analytics.

PROLOGIC’s flexibility and nimbleness in responding to clients’ varying requirements in complex and dynamic environments, gives it an extra edge. The solution easily integrates with clients’ existing platform, eliminating the need for a complete reshuffle in their infrastructure. Additionally, the PROLOGIC platform embraces advanced AI capabilities, allowing businesses to automate their business operations.

To further elaborate on PROLOGIC’s value proposition, Vidal recalls its recent collaboration with a large oncology franchise that was being challenged by difficulties associated with customer mastering and business rule development. They client wanted a holistic view of their customer data and market parameters, which was often impeded by complex and overlapped datasets. PharmLogic worked hand-in-hand with the client and identified their requirements to come up with a solution that was able to streamline their data. Post-collaboration, the client was able to have a powerful platform that could help them manage all their data, which created a huge positive impact in their business operations.

With several such success stories, PharmLogic is rolling out plans to expand their footprint beyond the life sciences industry. To do this, the innovation lab at PharmLogic is constantly striving to enhance their solutions’ capabilities to cater to several other industry verticals. The company is now planning to spearhead its innovation in the CRM space to enhance customer relationship management within the life science industry. “We look forward to serve as a one-stop-shop solution for our clients by delivering an integrated platform that provides data management as well as CRM capabilities,” concludes Vidal.