Planium: Modernizing Healthcare Delivery

Fernando Vieira, Partner and COO
The pandemic and recent local regulations exacerbated challenges in the Brazilian private healthcare industry. It became a catalyst for incumbents to focus on consumer-centric, personalized care and a shoppable experience to significantly enhance patient engagement.

Whether the customer is making a direct purchase on the internet or completing a process initiated by a broker, he/she now expects a shopping experience compatible with what they already find in large technology companies.

Planium is addressing this need by using concepts like headless commerce, digital onboarding, and open banking. This allows healthcare providers quickly create an omnichannel personalized shopping experience for their customers.

“Back in 2015, when we launched Planium, five million policies were sold yearly using paper form because monolithic legacy systems were unable to deliver a new client experience and regulation required manual signature. Our two steps approach to solve the problem made all the difference,” says Fernando Vieira, the Partner and COO of Planium.

First, Planium created a new customer experience where everything but the signature was digitized. The second step was working with the regulatory agency to agree to a brand new electronic signature process. Using cloud-native microservices architecture and software-as-a-service business model, Planium was able to quickly roll out a countrywide strategy to recreate the way Brazilians buy health plans.

Today, Planium makes a difference by applying its deep knowledge of the private healthcare market acquired over the last six years and focusing on technologies such as OCR and AI to deliver digital onboarding and open banking.

Combining its three platforms Planium, Planium Bank, and Planium Health, Planium creates a complete offer and its AI-powered UX guides the client throughout the complex healthcare shopping options.
A consumer can buy, directly or via a broker, a health insurance policy or health plan using its online health plan sales platform Planium. They can choose the best hospital, doctor, or dentist in the Planium Health marketplace and the best way to pay using Planium Bank health care payment options. The company uses AI to analyse customers’ search behaviour to create a personalized shopping experience either for buying insurance or for an out-of-pocket expense. Based on this flow, it offers payment options that better fit customers’ life style.


Integrating health insurance digital distribution with financial services, Planium creates a complete offer and its AI-powered UX guides the client throughout the complex healthcare shopping options

Planium helps all sizes of businesses, from fresh startups to large insurers and has created many success stories. The company’s partnership with GNDI, the largest health insurance operator in Brazil, was designed based on their vision to radically change the way health insurance was sold in the country. Further, their partnership with CNU (Central Nacional Unimed), one of the largest health insurance operators in Brazil, with almost 1.7 million clients, started two years ago, and in this period, the customer base represented by small and medium-sized (SMB) companies grew 10 times.

Planium has a combination of deep market knowledge, industry leadership, and a breadth of offering that ranges from the sale of health and dental insurance to the sale of surgical procedures, with payment options ranging from buy now pay later and Brazil’s instant payment (PIX) to credit card. This combination creates a unique offer for multiple markets like health providers, brokers, payers, and patients.

Company
Planium

Headquarters
Rio de Janeiro, Brazil

Management
Fernando Vieira, Partner and COO

Description
Planium makes a difference by applying its deep knowledge of the private healthcare market acquired over the last six years and focusing on technologies such as OCR and AI to deliver digital onboarding and Open Banking to deliver integrated financial services