POSIM understands the need for retail stores to efficiently manage inventories, understand their sales, and review critical data in order to drive profits. Incepted in 1986, POSIM creates retail business solutions for Mac and Windows environments, and provides a comprehensive retail management platform that integrates traditional POS and inventory management functionality with ecommerce, marketing, mobile modules, and multiple location management platforms. The firm's software suite provides retailers with the power to manage in critical areas of their business in real time.
POSIM serves generalized retail segments as well as a variety of protocol markets for which it prepares specific features to tackle trade issues. From boutiques to needlework shops, POSIM addresses specific functionality requirements of a variety of vertical markets. The firm has closely monitored the needs of small retailers as it works to arm small retailers with the technology to efficiently compete with the big box retailers. "Small retailers experience real price pressure in the market as multiple online and large merchants compete hard for their customers' dollars. POSIM understands that for small retailers "customers" are not just a cell on a spreadsheet, these customers are their lifeblood. POSIM recognizes that by helping small retailers operate more efficiently and do more with less through integrated POS, inventory management, ecommerce and marketing on one simple platform, we are giving our customers the ability to play to their strengths and not just compete, but thrive in the face of massive competition," says POSIM's CEO Scott Maher.
POSIM software has partnered with a multitude of boutiques, which is one among the several targets of the firm in addition to general retail, toys, beverage, and the needle arts industries. Its style matrix grid and advanced pricing/discounting capabilities have allowed POSIM clients to compete more effectively. Apricot Lane, one of POSIM's key clients with 100 plus boutiques, approached the firm to upgrade their business systems. POSIM's delivered a franchise management tool that provided a unique blend of independence and interoperability in the franchise system. With POSIM retail software in all of Apricot Lane stores, individual and multiple stores franchisees can operate autonomously yet the system provides key consolidated franchisor level reporting data through a corporate dashboard.
POSIM continues to add to their retailer focused suite of products and services and anticipates excellent growth as more and more retailers focus on an intelligent partnership with their software provider rather than fad technology and slimmed down functionality.