PROINSA | 20 Most Promising Latin America Tech Company - 2024
PROINSA: Building a Strong Foundation for a Better Tomorrow
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CIOREVIEW >> Latin America Tech >> PROINSA

PROINSA has been recognized by CIOReview Magazine as the recipient of “20 Most Promising Latin America Tech Companies - 2024,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the CIOReview research and editorial team based on insights from an interview with Allan Rojas, CEO; Johanna Villalobos, COO.

PROINSA
Building a Strong Foundation for a Better Tomorrow

PROINSA

Allan Rojas, CEO; Johanna Villalobos, COO
Businesses are embracing Industry 4.0 to unlock the potential for enhanced efficiency, decision-making, productivity, innovation, customer experience, and overall operational performance. Data is the cornerstone of this transformation.

“The future of Industry 4.0 must be built as part of an interconnected technological ecosystem, where the collection and proper management of data become fundamental elements for its optimal functioning,” says Johanna Villalobos, COO of PROINSA, a leading provider of RFID technology solutions in the Latin American region.

The company focuses on building comprehensive technological ecosystems that integrate RFID hardware, software, and services, providing businesses with the necessary resources and support to thrive in Industry 4.0. Instead of just selling products, PROINSA works closely with various channels in each Latin American country to mentor and support end customers, bridging the gap between complex RFID technology and customer needs for successful implementation and utilization.


It partners with companies that work directly with customers and sell hardware, services, and software as part of a comprehensive solution to guide clients in effectively driving benefits from RFID technology.

“Effective management of technological systems is built through successful partnerships. PROINSA is ready to accompany and guide our strategic allies in fostering these partnerships, enabling us to build robust ecosystems that lead us to create the future every day,” says Allan Rojas, CEO.

The phrase under PROINSA’s logo, ‘We create the future now,’ reflects its commitment to helping businesses build a robust data foundation for a successful transition. PROINSA’s over ten years of experience and expertise in developing RFID-based solutions and customized software based on specific client requests make it an ideal partner for the Industry 4.0 transition.

PROINSA is the only company in Latin America that has secured advanced RFID specialist and Oracle Partner certification for integrating a full suite of cloud services with its RFID solutions. Also integrating with major ERPs such as SAP, Oracle, JD Edwards, and any other custom ERP. These partnerships allow it to offer RFID technologies that enable businesses to manage fixed assets, practice seamless inventory management, and use SaaS and on-prem systems.

The company delivers a range of RFID technology-based solutions, including an asset management system, AMS, and a traceability solution called Trackit and specifically Solutions AMS Med and Trackit Med designed for the medical vertical among many others that can be applied across any industry.

Its handheld devices, tags, antennas, readers, and scanners help clients use RFID to reduce operating costs, streamline inventory management, and reduce physical labor and pick-up time. These innovative plug-and-play solutions reduce the timeline of associated processes and introduce operational efficiencies for lowering costs.

Most of its clients are in multinational industries located in free trade zone areas where the government exempts certain taxes and provides specific incentives for businesses. As a result, businesses need to meticulously manage their fixed assets, making inventory management crucial for them. In addition, many manufacturing clients are involved in shared services and handle financial information for global companies. PROINSA manages fixed assets for these companies using AMS and works with different product developers to ensure traceability with its technology.

As a strategic adviser, PROINSA helps clients automate logistics, sales, financial, administrative, and other operations. Its consultants collaborate with clients to understand their needs and determine a suitable method to implement RFID technology. The team’s approach goes beyond developing software to providing consulting services that help clients achieve the best solutions and benefits for their businesses. For instance, they have worked with DHL in many Latin American countries, implementing their technology across different facilities or Microvention who has AMS implemented in Latinamerica and US facilities They have also worked with a logistics company, APM Terminals—which operates ports— in managing their fixed assets and ensuring traceability for their operations.

The future of Industry 4.0 must be built as part of an interconnected technological ecosystem, where the collection and proper management of data become fundamental elements for its optimal functioning


Focused on providing tailored solutions to maximize business benefits, PROINSA has grown dramatically throughout Latin America over the past three years and is well-positioned to guide clients on the best ways to improve their operations with RFID technology. It continues to demonstrate a strategic and forward-thinking approach to RFID technology adoption in the Latin American region. Its emphasis on building ecosystems and forming alliances with various channels fosters collaboration and creates a supportive network that can drive the successful adoption and integration of advanced technologies while navigating the complexities of Industry 4.0.

20 Most Promising Latin America Tech Companies - 2024

Company
PROINSA

Headquarters
..

Management
Allan Rojas, CEO; Johanna Villalobos, COO

Description
A leading provider of RFID technology solutions in the Latin American region, PROINSA offers software and solutions to capture and organize high-quality data essential for this transition. The company aims to build technological ecosystems that integrate RFID hardware and services, providing businesses with the necessary resources and support to thrive in Industry 4.0.

20 Most Promising Latin America Tech Companies - 2024

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