QuickPivot: Cross Channel Campaign Management (CCCM) in the Cloud

QuickPivot’s Cross-Channel Campaign Management (CCCM) suite is the new standard for smart and busy marketers who need powerful yet easy-to-use tools to keep pace with increasingly demanding consumers. Five native modules, an extensive API Library, and a full Data Refinery are at the core of the offering. “Contemporary marketers need a next generation CCCM application to keep up with the volume, variety, and velocity of consumer data,” says Paul Mandeville, CPO, QuickPivot. “Consumers expect brands to deliver what they want, when they want it, wherever they are. Marketers need better tools to keep up, and that’s exactly why we built QuickPivot,” Mandeville added.

According to Mandeville, there are six critical requirements for marketer’s to be successful, and QuickPivot provides out-of-the-box components for all six. Those components are (1) a 360-degree view of the customer, (2) customer targeting, segmentation, and analysis, (3) customer lifecycle planning and execution, (4) message creation and delivery in six different channels (email, SMS, print, web, PURL, social), (5) response data capture, reporting, and dashboards, and (6) API connectivity to any other system or data source, which in the case of QuickPivot is achieved through the industry-leading MuleSoft framework.

The entire solution is supported by QuickPivot’s proprietary Data Refinery that can handle any data management tasks on a global scale. The Refinery not only provides a complete view of the customer, but also one that constantly evolves as fresh data becomes available. QuickPivot’s architecture in this area reflects its position that a 360-degree view of the customer is an ongoing journey and not a destination.

“The solution has several features that are designed to make marketer’s lives a lot easier,” states the CPO. To further assist brands in their seamless marketing operations, QuickTarget provides sub-second query response time on both massive data sets and complex queries.