Qumu
The Next Level of Video Collaboration

Enterprise communication and collaboration are not only about how people interact with each other, but how effectively they interact given the technologies available to them. Take, for example, a multinational bank with 100,000 employees and 1,400 branches. How does a massive global organization ensure a seamless flow of communication from executives to worldwide team members give this magnitude of scale? Video conference-enabled streaming rooms for top executives are a good start, but managing and distributing this volume of video-based communication is a colossal challenge— particularly when the goal is to minimize buffering, eliminate latency, and produce no negative impact on internal networks. This is where Qumu, the leading provider of enterprise video platforms in the world, comes into the picture.

“As the need for distributed computing continues to rise, cloud-hybrid deployments are probably our biggest area of growth for 2018,” says Vern Hanzlik, the President and CEO of Qumu.

Using the Qumu enterprise video platform, organizations can create and distribute company-critical news and updates in minutes—worldwide, and to any end-user device. Additionally, the platform enables features such as charts, graphs, screenshots, slide decks, and feedback channels to be added easily to live and on-demand video webcasts—turning standard video communications into highly interactive and highly informative video-based events. “And our platform seamlessly integrates with all of the popular corporate communication platforms including Microsoft SharePoint, Yammer, Jive, and IBM Connections,” says Hanzlik.

With the capability to deliver and manage live and on-demand video communication directly to in-house users over the LAN, the Qumu platform provides companies with the option to leverage its solution within or outside its firewall through three deployment models: On-Premise, Cloud-Based and Hybrid-Cloud. Clients are also allowed to configure and optimize video content for their users in different departments through the platform’s smart Content Delivery Network (CDN).

Qumu bases its video collaboration innovation on four major components—video ingestion, content management, intelligent video delivery, and hybrid computing—to provide a true end-to-end platform in support of Global 2000 companies and their digital workplace initiatives. The firm’s video content management allows users to upload video, create metadata, and share content quickly and securely, and facilitates them to effortlessly deploy video to any endpoint with no duplication of management rules. Further, the solution provides a comprehensive, yet easy-to-use range of video capture tools, which includes applications to create and edit multi-camera webcasts, or capture video from studio encoders.

The Qumu platform integrates with a company’s existing security infrastructure to create workflows for content approval and ensures sensitive video assets are only reaching the people they are meant to reach—inside and outside the corporate firewall. Qumu’s access control model can leverage any major enterprise authentication solution and secure access to videos, channels, and administrative functions. In addition, the firm is also focused on hybrid computing which Hanzlik regards as the future of enterprise communication. “As the need for distributed computing continues to rise, cloud-hybrid deployments are probably our biggest area of growth for 2018. We see that as a big opportunity and we’ve been investing in that for over two years,” he mentions. Recently, the firm also announced the release of advanced analytics for its video management platform, as well as a software-only IPTV solution that is saving global organizations millions of dollars per year. While the advanced analytics will enable clients to optimize their video resources and infrastructure, Qumu IPTV will allow organizations to leverage existing infrastructure and deploy television streams on any device without any additional investment in hardware.

Today, the majority of Qumu’s clients come from Banking and Finance, Manufacturing, Health Care, Pharmaceuticals, Professional Services, Retail, Telecommunications, and Technology. But the firm aims to widen its reach by partnering with other technology companies in new industries. “We are building our service layers and expanding our capabilities,” says Hanzlik. Along with the expansion into other markets, the firm also aims to increase the robustness and scalability of its platform to make it accessible globally.