Red Spot Interactive: ROI Driven Customer Acquisition Platform

There are over 1 billion searches on Google every day—via TV, tablets, desktops, and phones— which create opportunities for customer acquisition through unique ad formats and integrated platforms. This opportunity is met with a comparative challenge in which there is a growing need for advertisers on Google to understand their ROI from Google so they can properly allocate budget, optimize designs and targeting, or improve their own internal customer acquisition processes. Red Spot Interactive (RSI) allows these advertisers to implement a platform that provides complete ROI information for their clients’ Google initiatives along with understanding their client’s ability to effectively convert leads into sales. “Through our SaaS platform, CIOs can help their marketing and sales operations teams to objectively understand their exact ROI per marketing channel,” says Jason Tuschman, President and Co-founder of RSI. “Our technology boils down the marketing and customer acquisition process to simple objective key performance indicators based on client revenue. When desired we also provide all the necessary professional services in addition to our ROI Analytics Platform and automated suite of customer retention technology.” After managing over 1,000 local online and offline advertising campaigns across 200+ clients in every major market in the country, RSI concludes that, next to customer referrals, Google’s organic website traffic is the largest opportunity for profitable new customer acquisition.

RSI has also integrated Google’s search trends data so that its advertisers can understand if there is a macro-economic impact occurring that is impacting revenue one way or another. An example of this would be the seasonality impact on the amount of consumer searches within a vertical or decreased lead conversion rates occurring during the same time.“Utilizing Google’s search trend data within the RSI platform allows our technology to understand advertisement issues related to macro-economic trends that cannot be controlled by the advertisers, but impact ROI performance in some way,” adds Tuschman. “RSI’s platform has generated over $50,000,000 in new customer revenue for less than 200 local advertisers across the country.”