Reflectiz: Securing Digital Assets from Third Party Risks

Follow Reflectiz on :

Idan Cohen, CEO
Adding a Layer of Security to Digital Assets Organizations across the globe are focusing on information security and are employing various solutions like firewalls, intrusion prevention systems, and more to be fully secured. However, organizations often tend to overlook the number of third-party components like social media, ads and analytics tools, authentication apps, and more that they use to scale their business and technology. As these third-party components are installed on the website and can be managed remotely, they can be modified easily without the organization’s knowledge and bypass their security perimeter. Hackers can take advantage of this loophole and extract business and private data leading to breaches and threats. Organizations need to answer two main questions quintessentially:

Who are the third-party providers?

What are the risks they pose?

Founded to solve the growing security challenges, Reflectiz enables clients to protect any digital asset, whether a website or an online platform, by constantly monitoring and analyzing third-party components for risk weightage to ensure the complete security of data. Unlike other security solutions, Reflectiz is a fully remote external solution that does not require installation and can onboard organizations within minutes to hours rather than months. “The idea of Reflectiz is to be fully automatic and remote without any installation saving costs and unnecessary headaches while gaining full visibility into third party components,” says Idan Cohen, CEO, Reflectiz. Organizations such as insurance companies, banks, retailers, travel agencies, and more digital assets can approach Reflectiz to secure their online data. The company can immediately scan the client’s URL, analyze all the third-party applications, and assemble the data in Reflectiz ‘WWW’ triangle. Consisting of the three Ws—who, what, and where—the Reflectiz ‘WWW’ triangle allows clients to identify their third-party apps with their complete inventory running on the website.
Next, the triangle allows clients to know what these apps do on the website, giving them a gist of all the risks or uncommon activities their data is exposed to. Finally, the company points where the third-party apps communicate, whether from a commonly used location or an unidentifiable place that can pose a threat. The ‘WWW’ triangle gives all the details within ten to twenty minutes of entering the URL in an easy-to-use user interface that summarizes different risk statuses. As Reflectiz’s solution is fully integrated with the client’s internal security tools, it can immediately notify the client’s security team of any threat or trigger on the dashboard that they are used to.


The idea of Reflectiz is to protect all the online assets of the business and gaining full visibility into the blind spots you even don’t know that you have while keeping our solution fully automatic and remote without any installation saving costs and unnecessary headaches

Cohen recalls a success story of a client whose website was compromised as they received numerous complaints from their customers. Reflectiz scanned the client’s URL and identified a malicious script hidden under other third-party tools within 10 minutes. This malicious script collected credit card numbers and other personal data from the customers. Reflectiz was able to find out the location of the malicious activity and enabled the client to mitigate the breach. Enabling clients to prioritize and remediate issues in real-time, Reflectiz is working to grow its business. The ongoing pandemic has opened new avenues for Reflectiz as businesses are shifting their operations online. The company is gaining more opportunities to widen its footprint to protect new digital assets. “Our aim is to enable clients to move security beyond their servers to third party servers to give them the highest level of protection,” says Cohen.

Company
Reflectiz

Headquarters
Tel Aviv, Israel

Management
Idan Cohen, CEO

Description
Reflectiz enables clients to protect any digital asset, whether a website or an online platform, by constantly monitoring and analyzing third-party components for risk weightage to ensure complete security of data.

Reflectiz