Reflexis Systems
Helping Retailers Exceed Expectations in Store Aisles

In July 2014, when Reflexis Systems’ Founder and CEO, Prashanth Palakurthi, was named as one of ‘50 Outstanding Asian Americans in Business’ by the Asian American Business Development Center, it was the latest of many awards for the Workforce Management and Real-Time Execution Software company since its founding in 2001. Attributing the accolades to the accomplishments of his team, Palakurthi states, “We’ve grown from a startup with just a couple of the best-known retailers in the world as customers, to one with more than 200, thanks to a stable and experienced team with deep retail expertise.”

“Over the last 15 years, Workforce Management Systems have yielded significant, measurable business gains,” reckons Palakurthi. But with the advent of the "new" consumer whose needs must be served "now," retailers need to dynamically re-prioritize manager and associate actions to anticipate and respond to customer demand with the same speed and personalization as e-commerce platforms. Store managers and associates need updated technology to deal with last-second, unplanned hitches driven by local events, social, current trends, and other demand drivers and consistently respond the right way to provide the highest level of customer engagement.

“Our real-time execution solution, Reflexis StorePulse, uses data from analytics, supply chain, social, inventory, and other systems, prioritizes it on the fly using sophisticated rules, and alerts stores to important trends, tasks, and events, while ensuring best practice response,” explains Palakurthi. Reflexis thus enables retailers to meet their financial goals while enhancing the shopping experience.

Holding dual degrees in Mathematics and Management Studies from the famed Birla Institute of Technology and Science, Pilani, Palakurthi is a strong proponent of investing in R&D to build tools that help retailers exceed the expectations of highly demanding and informed consumers while efficiently completing new processes such as Buy Online/Ship from Stores and Buy Online/Pickup in Stores to turn stores into a competitive advantage against the likes of Amazon and others. “Stores must efficiently execute these new omni-channel tasks, while better responding to highly variable customer demand,” states Palakurthi. Using Reflexis solutions, customers such as The Home Depot, Belk, Coop Switzerland, Tesco plc, Staples, Dollar General, Marks & Spencer and Delhaize America successfully execute their retail strategies.

Stores must efficiently execute new omnichannel tasks, while better responding to highly variable customer demand

The company’s software products also allay the security concerns of CIOs. Reflexis works with data centers that employ the highest levels of security and consistently tests its software to protect customers’ data. “As the adoption of cloud delivery models for enterprise software implementations increases, CIOs require a secure and scalable hosting services provider,” adds Palakurthi.

Reflexis has customers on five continents, many of which are global companies using its solutions in multiple languages. The flexibility of Reflexis systems enables implementation in weeks or months, allowing retailers to realize rapid ROI while better anticipating and responding to the needs of today’s “I want it now” shoppers.