Reltio: Pioneering a Data Driven Future for Healthcare & Life Sciences

CIO VendorManish Sood, CEO and Founder “In this dynamic era, companies must recognize the imperative for change to survive and thrive over the long term”, stated an Accenture report on life sciences. 2014 was a record year for healthcare and life sciences M&A with a record breaking US$200+ billion (Source Harris Williams report Dec 2014), spurred by the lure of new potential blockbuster products, shifting commercial priorities and a desire to cut costs and gain higher operating leverage, but more about this later and the new exciting business models and possibilities.

Within each organization, R&D teams are exploring new operating models and capabilities across discovery, preclinical, clinical, regulatory, pharmacovigilance and medical affairs. While commercial operations are shifting from direct-to-physician promotion of blockbusters to create more specialized therapies for better health patient outcomes.

All of this is occurring under a backdrop of multiplying customer segments; increasing patient involvement in health decisions; payer reluctance to cover new therapies that do not deliver measurable improved health outcomes; providers evolving to corporate models such as Integrated Delivery Networks (IDNs) and Accountable Care Organizations (ACOs); and increasing regulatory reporting requirements.

The common denominator to successfully deliver on these initiatives and more is making data reliable and relevant from countless internal and external sources. However, creating a holistic view by combining and uncovering relationships between vast amounts of data from hospitals, primary care providers, researchers, health insurers and more, is not an easy task. It requires going beyond today’s siloed IT efforts to ensure master data quality, and business use of packaged applications such as CRM and ERP, that only serve traditional business models —a task effortlessly carried out by cloud-based data-driven applications provider Reltio.

Headquartered in the Silicon Valley, Reltio’s mission is to deliver unprecedented access to reliable and relevant information into the fingertips of frontline sales, marketing and compliance users in healthcare, pharma and medical device organizations to support any business model. “We are challenging the traditional notion that IT must combine multiple technologies to manage different types of data, and that it’s sufficient to provide business analysts and data scientists with standalone tools to perform their own analysis,” says Manish Sood, CEO and Founder, Reltio.

Applications as Easy to Use as LinkedIn

Manish believes that the path to a holistic view lies with enterprise data-driven applications (DDA) for everyday business users, fused with modern data management that IT can rely on. Reltio Cloud brings together that exact combination to form a continuous closed loop of reliable data, relevant insights and intelligent recommendations. Modern data management goes beyond Master Data Management (MDM)—a technique that standardizes and cleanses data, incorporates rules to determine the most accurate and valuable field values, and cross references duplicate records. MDM falls short by not providing visibility to the entire span of business activities, which includes transaction and interaction data. Instead it’s used only as a separate back office process to feed legacy applications such as ERP and data warehouses. For example, most organizations still need to go to multiple systems and data sources to see who prescribes their products, the rank of their products among competitors, the affiliations and makeup of committees that determine formulary placement of their products, and more. Even if they could bring the information together through analytics, they have no direct way to correlate analysis into actions a frontline business user should take to achieve better outcomes.

For the first time business teams can get the agility they need, while reducing IT burden and giving them the data quality and compliance they desire

Reltio Cloud’s enterprise data-driven applications are tailored for the role and business goals of each user. They are as easy to use as consumer data-driven applications such as LinkedIn, and each application can be deployed in phases for specific business initiatives. Reltio has been used to support account and sales teams using affiliation management, key account management, plan and payer management; brand managers for product segmentation, cataloging, market and competitive analysis; HR teams for CIA (Corporate Integrity Agreement) sales rep training compliance; marketing and MSL (Medical Science Liaisons) for key opinion and thought leader management, clinical trial site and investigator management, patient data management and more. “Reltio datadriven applications are being used by companies in business scenarios that the rigid process-driven structure of CRM wasn’t designed for. Sales people see CRM as a recording device for management, that doesn’t help them sell more or manage their accounts better. They want tailored applications which can provide insight and recommended actions, based on the best data available, to help them succeed,” remarked Manish.

Reltio’s modern data management foundation for DDAs dynamically cleanses and reconciles data to uncover relationships within and across Healthcare Professionals (HCP), Healthcare Organizations (HCO), products, locations, plans, payers, patients and more. Any type of master data, transaction and interaction data, third party, public and social data can be brought together and related through Reltio, with full security, privacy, and auditability meeting the highest IT data quality and compliance standards.

Buying Data as Easy as Shopping on Amazon

Organizations that license data from third party data providers or want to leverage open data sets traditionally had to burden IT with loading data through cumbersome batch processes. By providing these data sets through data-as- a-service (DaaS) Reltio has lowered the barrier for companies to integrate and augment data within their enterprise, and provided third party data providers with a mechanism to sell their data to new audiences. Reltio has formed partnerships with data providers such as MedPro, DarkMatter2BD, Health Market Science and Enclarity (now LexisNexis) to bring their datasets in the cloud. Users of Reltio DDA scan search across all data sources, purchasing data Amazon-style on demand to give them a broader insights which they can act upon right there and then.

Manish proudly added, “Endusers of a Reltio DDA can even collaboratively improve the quality of the data. Since many frontline business users meet with their customers such as HCPs and HCOs, they have access to the very latest updates, which they can feed back to the vendor for credits, a win-win for all.” Meanwhile the same data subscription capability can be used internally between departments. In other words, each deployed DDA can subscribe or share data with another DDA. Data from affiliations, plan and payer, HR CIA, product and HCP/HCO master information can all roll up to feed a key account management DDA.

Secure Information at Their Fingertips

For any cloud offering security is a big concern. Cases such as exposing of millions of credit cards, e-mails, employee records, and databases have caused concern, even though in most of those scenarios the data wasn’t even stored in the cloud. Reltio ensures all data is completely encrypted and secured. Reltio also adheres to healthcare and life sciences specific industry standards and security policies. “Certifications and accreditations strengthen the security around our data-driven applications, giving our customers peace of mind,” describes Manish.
In fact, Reltio has been used in multibillion-dollar M&As in which security and privacy is of the utmost importance. Reltio was able to reconcile the data for each of the merging parties into their separate clouds, then using DaaS to bring the data into a shared “clean room” cloud that only the auditors could access. This not only helped accelerate the pre-merger analysis of synergies and overlaps between the companies, but also provided the foundation for new DDAs going forward for the combined entity.

Social, mobile, analytics and cloud (SMAC), are key trends that healthcare and life sciences companies should care about and Reltio is uniquely positioned to support them. “Data generated from a variety of sources such as multi-channel and omni-channel customer interactions, as well as Internet of Things for patient care for example, will scale to big data volumes as historical data must be retained,” predicts Manish. “It’s a lot of data to gather let alone understand, and look back on when needed! The ability to create reliable data, uncover relationships to form relevant insights and ultimately eliminate the lag to delivering recommended actions directly into the hands of business users is what will be key,” says Manish.

Working Towards a Common Goal

Reltio uses leading edge big data technologies like Apache Cassandra, Spark, and Lucene as a foundation for Reltio Cloud. This frees IT from having to invest time and resources experimenting with Hadoop, big data lakes and integrating them with separate MDM solutions. Reltio works closely with business users to make sure that they receive fast time to value from DDAs. By providing business users with the applications they want, and a fully integrated modern data platform for IT, Reltio has brought together two worlds. “For the first time business teams can get the agility they need, while reducing IT burden and giving them the data quality and compliance they desire,” adds Manish. “How often has IT wondered if business is benefiting from the data I manage and procure? Well, now with Reltio providing end-to-end visibility between data management, business application usage and resulting actions, the loop is closed. Everyone understands the goals and is pulling on the same rope.”

The Future Contains New Business Opportunities

Reltio is helping guide healthcare and life sciences companies towards a datadriven future. The team reviews requests provided directly by users through a feedback button built into the product, to add new capabilities for better customer insights and recommendations. Reltio also serves other markets such as oil and gas, retail and distribution, enabling cross industry pollination of ideas that can benefit healthcare and life sciences. For example, customers in other industries are looking to use Reltio for data monetization. By using Reltio to create reliable data that contains detailed relationships within their industry, companies, through the vision of roles such as a Chief Data Officer (CDO) believe they can license their valuable data to others, or collaborate within their industry through Reltio DaaS.

Together with data partnerships, Reltio also is rapidly becoming the preferred technology for services and solutions partners such as ZS associates, Cognizant, HighPoint Solutions and many more. They see an opportunity to incorporate their industry domain expertise into Reltio DDAs to better serve their customers.

Reltio has a multi-pronged agenda: to give healthcare and life sciences the ability to better manage and gain insight into their data and relationships to improve the efficiency and effectiveness of their R&D and commercial operations. Along the way, companies will be able to perform more efficient M&A, better serve the HCP and HCO community, align themselves with better patient outcomes, and even find new and exciting ways to monetize their valuable data assets.“We are always looking at how to expand the boundaries of what has been done so far, and where we need to do as a company to help our customers be right faster,” concludes Manish.

Reltio News

Reltio Connected Customer 360 Now Available in AWS Marketplace

Chris Hylen, CEO

Redwood City, Calif. - Reltio, an award-winning software-as-a-service (SaaS) company helping innovative Global 2000 companies win in the experience economy, today announced the availability of Reltio Connected Customer 360 in AWS Marketplace. Enterprise customers using Amazon Web Services (AWS) can now buy, deploy, and manage Reltio Connected Customer 360 through AWS Marketplace to meet their enterprise-wide data needs and deliver connected customer experiences with faster time-to-value.

Reltios participation in AWS Marketplace provides customers with the benefit of a consolidated purchase environment through existing AWS enterprise agreements. By not having to separately procure software and infrastructure subscriptions, customers benefit from simplified, frictionless sourcing and contracting. In turn, this accelerates deployment and ROI, while reducing total cost of ownership.

Reltios application programming interface (API) approach to customer data integration and management creates Connected Customer 360 profiles to provide hyper-personalized customer experiences across omnichannel touchpoints, accelerate operations, and simplify compliance with privacy, consent, and communication preferences in real-time, at scale.

We are excited to strengthen our relationship with AWS and bring Reltio Connected Customer 360 to its global customer base; one that understands the value of cloud for speed, agility, and fast time-to-value, said Manish Sood, Chief Technology Officer and Founder, Reltio. Reltios long-standing relationship with AWS helps companies strategically manage customer data to accelerate real-time operations and power advanced analytics and AI/ML that give businesses a competitive edge.

Expands Long-Term Relationship

Reltio and AWS share Global 2000 customers across healthcare, life sciences, financial services, travel and hospitality, CPG, and retail. Reltios responsive data management platform creates holistic, up-to-date, and actionable customer profiles by bringing together insight-ready customer data from any source and any format, all in real-time.

Our customers are migrating complex applications to the cloud, and they are looking for added speed and value, said Chris Grusz, Director, AWS Marketplace, Amazon Web Services, Inc. We are pleased to welcome Reltio to AWS Marketplace to help enterprises accelerate operations and simplify compliance in a way that provides exceptional benefit to their customers.

This marks an important milestone in our eight-year relationship with AWS, and in our commitment to offering enterprises connected customer data to power their digital transformation and customer experience initiatives, said Vlad Melnik, Vice President of Global Alliances at Reltio. Reltio Connected Customer 360 is built on a foundation of a cloud-native MDM and uses a big data architecture and graph technology to create connected customer profiles designed for the experience economy.

Customer Validation

"The availability of Reltio Connected Customer 360 in AWS Marketplace is a game-changer for businesses like AstraZeneca that are embracing a cloud-first strategy or migrating to the cloud, said Joanna Walker, Global MDM Architect, AstraZeneca. Weve seen immense value from the Reltio Connected Customer 360 platform, and we believe its a great move for Reltio to be available in AWS Marketplace

Reltios close collaboration with AWS taps into its cloud-native advantage, including:

• AWS Lambda: To run code without any administrative overhead, and for micro-batching when saving changes from Reltio to Amazon Simple Storage Service (Amazon S3) for analytical storage.

• Amazon DynamoDB: Amazon DynamoDB delivers fast performance and security at scale. Amazon DynamoDB can handle more than 10 trillion requests per day, supporting peaks of more than 20 million requests per second.

• Amazon Elastic Kubernetes Service (Amazon EKS): Provides added security, reliability, and scalability for containerized apps, allowing customers to leverage all benefits of open source tooling from the community.

•Amazon Cognito: A secure user directory that scales to hundreds of millions of users and supports SSO integration.

Reltio Expands C-Suite and Board to Support Surging Demand for Cloud Data Services

Redwood City, Calif. - Reltio, an award-winning software as a service (SaaS) company helping innovative Global 2000 companies thrive in the experience economy, today announced expansion to its executive leadership team and board of directors:

• Appointment of a new Chief Executive Officer (CEO)

• Creation of a Chief Technology Officer (CTO) position

• Addition of two new board members to the Reltio board

Chris Hylen is the fast-growing cloud company’s new Chief Executive Officer, and joined to take Reltio into its next phase of growth. Chris was previously CEO of Imperva, a leading provider of cybersecurity solutions. Within two years he led the company’s turnaround, accelerated growth at the $300M public company and successfully executed a $2.3B sale to private equity giant, Thoma Bravo, in January 2019.

Manish Sood, founder of Reltio, is now the company’s first Chief Technology Officer, Founder and Chairman. As CTO, he will oversee three areas: product, technology, and security. Manish will focus on innovation and will build on his vision for being the platform of choice for powering connected experiences. He will spend more time with Reltio customers, prospects and partners and continue to serve on the Reltio Board.

Mark Templeton, a well-regarded Silicon Valley executive who is best known for leading virtualization pioneer, Citrix (NASDAQ: CTXS), into network security, digital workspaces, and both software-as-a-service (SaaS) and managed services provider (MSP) lines of business. During his tenure from 2001 to 2015, Templeton grew Citrix from a $500M organization with one product, one customer segment, and one go-to-market path, to a global industry leader with more than 100 million users and annual revenue of over $3 billion. Mark joins the Reltio board as an independent director.

Larry Lenhart, an Operating Partner at NewView Capital, has 20 years of experience in the technology industry as a multi-time CEO. He led the growth, scale and successful exits at multiple companies, including five acquisitions and one IPO. He also has 9 years of consulting experience, including his role as managing partner at Deloitte. At NewView Capital, Larry works with many high-growth SaaS companies. He and his team provide late-stage funding, operational guidance and financial support. Larry is now a member of the Reltio board.

The new appointments come as Reltio is experiencing surging demand for Reltio Connected Customer 360, a cloud data management platform used by innovative Global 2000 enterprises to manage their mission-critical data. The Reltio platform creates holistic, up-to-date, and actionable profiles of business data that make it easier to drive hyper-personalization, accelerate real-time operations, and simplify compliance and consent management, all at scale.

As digital commerce continues its ascension during the COVID-19 pandemic, Reltio is putting customers on a fast track to getting closer to their customers and transforming their business for digital engagement. CIOs, CDOs and business leaders in the Global 2000 choose Reltio for its cloud-native platform, built on a multi-model big data architecture, which gives them the agility, flexibility, and scalability they need to meet the real-time needs of digital business and enabling them to deliver connected experiences. Reltio’s responsive data management approach is essential to succeeding in this new environment.


Silicon Valley, CA

Manish Sood, CEO and Founder

Reltio delivers enterprise data-driven applications and modern data management, enabling healthcare and life sciences organizations to be right faster.