RetailNext: Comprehensive In-store Analytics to Know Your Shopper

In-store analytics make it easier for retailers to improve staffing and marketing efforts that drive traffic, build customer loyalty and enable personalization strategies. Founded in 2007, RetailNext is the market leader in applied Big Data solutions for brick-and-mortar challenges. Its technology delivers comprehensive, real-time analytics that empowers worldwide retailers, shopping centers, and manufacturers to collect, analyze, and visualize in-store data. Using best-inclass video analytics, Wi-Fi detection, Bluetooth, and data from point-of-sale systems and other sources, the patented technology instantly informs retailers about how shoppers engage with their stores. The highly scalable RetailNext platform easily integrates with promotional calendars, staffing systems, and even weather services to calculate how internal and external factors impact customer shopping patterns. With the platform’s sophisticated yet intuitive tools, retailers can identify opportunities for growth, implement change, and evaluate success.

“With the help of the RetailNext technology solution, retailers can extract a precise, factual understanding of how shoppers move around their stores – where they go, in what order, how long they stay, when they come to the store, and how these behaviors map to actual sales,” explains Alexai Agratchev, Co-Founder and CEO, RetailNext. “Retailers today have massive appetite for fact-based insights about the physical shopping world,” adds George Shaw, Head of R&D, RetailNext. “One hundred twenty brands are using our Big Data innovations to improve staffing, store layouts, fixtures, or ma r ke t ing campaigns, based on what they learn about human behavior in their stores. We’re not looking at traffic counting or sales data alone–it’s the collection, correlation and analysis of so many disparate data sources that makes RetailNext powerful.

Currently operating in 33 countries, the company has partnered with global retail brands to help them measure store performance, identify opportunities for growth, implement strategies that drive results, increase capital savings and boost bottom-line sales.