-
Technology
-
Industry
-
Solutions
-
- ASSET MANAGEMENT
- CUSTOMER EXPERIENCE MANAGEMENT
- CYBER SECURITY
- DATA CENTER
- DOCUMENT MANAGEMENT
- ELECTRONIC DATA INTERCHANGE
- ENTERPRISE DATA MANAGEMENT
- ENTERPRISE RESOURCE PLANNING
- ENTERPRISE RISK MANAGEMENT
- ENTERPRISE-GRADE WEB DATA SOLUTIONS
- FACILITY MANAGEMENT
- FIELD SERVICE
- IDENTITY AND ACCESS MANAGEMENT
- INFRASTRUCTURE
- IT SERVICE MANAGEMENT
- MANAGED IT SERVICES
- PAYMENT AND CARD
- PROJECT MANAGEMENT
- SOFTWARE TESTING
- STORAGE
- VIDEO SOLUTIONS
- WORKFLOW
-
-
Platforms
-
Functions
- Leadership Perspectives
- Innovation Insights
- Research
- Magazines
- News
- CXO Awards
Daniel A. Etra, Co-Founder & CEOTouching upon the genesis of Rethink, Daniel A. Etra, CEO and Co-founder, says “Our main goal is to create a positive impact on the lives of individuals with developmental disabilities and to combine that with a vision to leverage technology for developing a scalable solution on a global basis.” To that end, the company’s web-based platform assists clients to scale infinitely and provide a clinical best practice solution for caregivers by combining the medically recommended treatment— applied behavioral analysis—with a proven method of instruction. The platform consists of a built-in assessment, which establishes the dependent’s development level, note’s the individual’s skill deficiencies across a range of areas including social and emotional, language, motor and others skills. With this unique data of the diagnosed individual, the caregiver can automatically track the dependent’s progress, tabulate the data and display it in real time to create an accurate window into the outcomes of the intervention plan. Moreover, the platform consists of over 1,500 video-based lessons with each one depicting trained clinicians working with actual individuals with developmental disabilities. Regardless of the dependent’s location, the e-learning platform helps caregivers around the globe to understand the unique needs of the individual and respond with the appropriate intervention.
Bolstering the value proposition of Rethink, the platform is designed to be mobile friendly and can be accessed via smartphones, tablets, and different OS systems. Additionally, the platform has three different versions serving Fortune 500 corporations and their employees, public school districts, and behavioral health providers. In addition to the ability to train staff, automatically generate an intervention plan and track progress, the platform also provides automated practice management functions such as scheduling, billing, reports generation, submitting a claim to a large health plan, and more.
In instance typical use case, Costco Wholesale leveraged the platform to proactively provide support employees caring for a dependent with a developmental disability. These employees suffer from a higher range of anxiety, depression, and pressure, thus, affecting their work performance. As Donna Sexton, Director of Employee Benefits at Costco Wholesale noted: “I can’t think of hardly any benefits we’ve ever added to our suite that got so much attention and so many letters to our president thanking him for bringing Rethink on and what a difference it was going to make in their lives.”
Our main goal is to inspire and empower individuals with developmental disabilities and to combine that with a vision of leveraging technology to develop a globally scalable solution
For the future, Etra says, “We are in the process of expanding our offering to mainstream students that may have behavioral issues, which may not fall under a special need or developmental disability.” Besides, Rethink is also aiming to expand their market beyond the 120 countries that they serve currently and capture the global market successfully.
RethinkFirst Appoints Lorelei Lenzen Skillman as Chief Marketing Officer
Friday, October 13, 2023
Seasoned SaaS Marketing Executive to Strengthen RethinkFirst's Leadership in Delivering Data-Driven Behavioral Health Solutions Across the Globe
NEW YORK - RethinkFirst, announced that it has appointed Lorelei Lenzen Skillman as its new chief marketing officer. Lenzen Skillman brings more than 25 years of experience building and transforming brands through innovative marketing, demand generation and communications programs, and will oversee marketing across all RethinkFirst divisions.
"RethinkFirst has achieved incredible growth in the past year. We now serve the eight largest school districts in the nation and 31 Fortune 100 companies, helping more than 14 million people globally live fulfilling lives through our behavioral health solutions," said RethinkFirst CEO Daniel Etra. "Lorelei is a proven marketing innovator with remarkable experience scaling high-growth companies. Her unwavering commitment to the customer experience and record of generating notable bottom-line impact will help us deepen our existing customer relationships and extend our reach across the globe."
Lenzen Skillman is an accomplished technology marketing executive who has directed all aspects of marketing and communications for both enterprise and high-growth brands. Most recently she served as chief marketing and communications officer for Enfusion (NYSE: ENFN), which, during her tenure, grew its customer base by more than 3x, annual recurring revenue (ARR) by 4x, International to a 38% contribution to revenue and listed as a public company on the New York Stock Exchange. Previously she held CMO and executive marketing roles at EY (Ernst & Young), the New York Stock Exchange (NYSE) and BNY Mellon, among others.
"RethinkFirst is truly transforming the behavioral health landscape. Our data-driven solutions address an unmet market need to improve outcomes for all individuals – including those with development disabilities like autism – across the home, school, clinic and workplace," said Lenzen Skillman. "It is an honor to join RethinkFirst in its purpose-driven, neuro-affirming mission. I look forward to transforming and scaling our marketing approach as we seek to empower all individuals with behavioral health and wellness challenges and those who support them."
Lenzen Skillman earned a bachelor's degree in communications studies from the University of Iowa and a master's degree in marketing communications from the Illinois Institute of Technology's Stuart School of Business. Learn more about Lenzen Skillman and the rest of RethinkFirst's executive leadership team on RethinkFirst's website.
Company
Rethink
Management
Daniel A. Etra, Co-Founder & CEO
Description
Rethink is an industry-leading global health technology company focused on the cloud-based delivery of clinical best practice treatment tools, training and supports for individuals with developmental disabilities (such as autism) and their caregivers
