Rethink: Inspiring and Empowering the Differently Abled

According to CDC, one in six children will be diagnosed with a developmental disability (including developmental delays, autism, speech/language problems, intellectual or learning disabilities, ADD/ ADHD, and Down Syndrome), which will account to millions of individuals below the age 21. Providing care and support to these individuals is an uphill task in itself as there is only 25,000 Board certified behavioral therapists globally to treat such a vast demographic. Set against this backdrop, Rethink is setting a new paradigm in the realm of behavioral healthcare by offering treatment tools and clinical support to caregivers and the families of individuals with developmental or behavioral disabilities through a scalable digital platform.

Touching upon the genesis of Rethink, Daniel A. Etra, CEO and Co-founder, says “Our main goal is to create a positive impact on the lives of individuals with developmental disabilities and to combine that with a vision to leverage technology for developing a scalable solution on a global basis.” To that end, the company’s web-based platform assists clients to scale infinitely and provide a clinical best practice solution for caregivers by combining the medically recommended treatment— applied behavioral analysis—with a proven method of instruction. The platform consists of a built-in assessment, which establishes the dependent’s development level, note’s the individual’s skill deficiencies across a range of areas including social and emotional, language, motor and others skills. With this unique data of the diagnosed individual, the caregiver can automatically track the dependent’s progress, tabulate the data and display it in real time to create an accurate window into the outcomes of the intervention plan. Moreover, the platform consists of over 1,500 video-based lessons with each one depicting trained clinicians working with actual individuals with developmental disabilities. Regardless of the dependent’s location, the e-learning platform helps caregivers around the globe to understand the unique needs of the individual and respond with the appropriate intervention.