Revenue 365
Building Relationships with Next Gen CRM Solutions

One of the biggest trends today in the construction sector is the need for integration where organizations are in need of a flexible application that can be integrated with other business systems in a cost-effective manner. However, it becomes difficult for any CRM vendor to cater to the endless number of potential integrations in business applications that the customers require. In order to mitigate this inconvenience, Revenue 365, helps customers by providing information, experience, content, and CRM tools to large and mid-sized organizations, helping them manage their revenue. “Implementation of any technology is a challenge and having a good relationship with a vendor who also operates as an implementation partner is a critical success factor,” says David Mackey, CEO, Revenue 365.

The company’s flagship product, Leads 365, is a CRM application designed to organize a firm’s revenue cycle efficiently, providing the required tools without the unnecessary travail of tedious charts, graphs, and reports. Leads 365 supports a host of software tools and follows a nine-step process Revenue Performance Management cycle. This encompasses lead tracking, campaign management, and email marketing. The first six steps are supported by software tools which help clients find new businesses, capture businesses into the sales and marketing structure and effectively handle revenue influx in the organization. In addition, Revenue 365, with its CRM tools, helps measure key metrics, thus delivering proper insight and transparency into their clients’ revenue cycle and then helps them devise strategies to optimize and scale their successes.

LeadMaster CRM, another Revenue 365 offering, helps clients deal with their sales pipeline and leads from various sources. One of the earliest cloud based solutions, LeadMaster was subsequently developed to stand as a strong offering into callcenter based sales teams with its entry level marketing automation features.

Revenue 365 has contributed its CRM solutions for a multitude of companies in the CRM landscape.

The company recently recontracted a Hong-Kong based client whose needs changed as their business developed. After a decision was taken to in-source their sales CRM, the client’s own developers created their unique version of an industry standard, globally recognized brand name Cloud CRM application which meant Revenue 365 had to move away because of the circumstances.

The ongoing relationship with the vendor is just as important as the technology decision. In fact the relationship decision maybe even more important

However, over the next few years, the client encountered unexpected staff movements and suffered from key risks as the lead developer left the organization leading to the project getting terminated. Revenue 365 was able to reengage with them and offered the client the latest iteration of their technology, which helped the client achieve the desired outcomes. With distinguishing factors such as support, flexiblebilling, access to information, and the development roadmap, Revenue 365 aims to go beyond the operational associations and instead develop relationships with their clients. “We think if we can continue to help our customers optimize their revenue performance then we have a recession proof business,” says Mackey.

Revenue 365’s future endeavors are concentrated on expansion in Asia-Pacific, UK and North American markets with plans to shift its foundation to Sales Performance Management (SPM) helping create actionable intelligence from the CRM data. “Our view of basic SPM is to do that math and present the actionable intelligence to the sales representative in a way that is intuitive to them without any input,” surmises Mackey.