Reynolds and Reynolds
Reynolds and Reynolds

Founded by Lucius Reynolds and James Gardner in 1866, Reynolds & Reynolds was one of the firsts to print standardized business forms. Since then, the firm grew into a reputed information management company serving the automotive industry. Today, the company offers comprehensive Customer Relationship Management solutions, internet-enabled applications and advanced dealer management solutions that are at the forefront of innovation under the leadership of Bob Brockman.

The company offers a slew of products and services including, top of the line Retail and Dealership Management Systems, document solutions, data management, as well as consulting and training. Reynolds continues to enhance both their DMS solutions–ERA IGNITE and POWER–with new applications and functionality that penetrates deep into the dealership operations.

Reynolds’ array of solutions are saving dealerships valuable time, all the while, increasing their repeat and referral business, sales, total gross per vehicle and more. “ERA-IGNITE helps us focus more on customers and less on software,” says Nelson Andrews, Andrews Cadillac Land Rover Nashville. “POWER shows you where every check is, when the deals went into accounting, and who is doing the work. It lets us process our deals more quickly, close end of month on time, and sell more cars,” says Ted Tomasek, CFO, David Wilson Automotive.

Going forward, Bob Brockman, with decades of experience in the automotive dealership industry, intends to build on Reynolds’ legacy of product innovation and customer service to make it a topnotch software company–one that improves customer experience and helps make the dealer’s business more efficient and profitable.