Rivet CX Group: A Human-Centered Approach to Project Design

The old axiom that a product problem costs $1 to fix during design, $10 to fix during the development phase, and $100 or more to fix when in production, takes on new urgency when your project timelines are measured years or project costs reach into the millions.

But preventing problems in design isn’t always easy when you’re talking about complicated functional applications and trying to balance the needs of user, stakeholder, and developers.

Operating as a boutique customer experience firm since 2016, Rivet CX Group can help.

Based in Rochester, NY, Rivet CX Group designs digital experiences to satisfy user needs while delivering optimal business results to clients. The company’s award-winning product strategists, researchers, designers, and industry experts pair a human-centered approach to strategy with a unique design and prototyping process to ensure their clients’ internal team start and remain aligned over the course of the project.

For Rivet CX Group, everything starts and ends with the user.

“Our role with the clients is to ensure the VoC (Voice of Customer) is present in everything they do, from strategic decisions down to interface choices that translate to technical requirements,” says Damir Saracevic, the President and Founder of Rivet CX Group. “More often than not, companies have access to quantitative data, but it is very difficult to find qualitative data about the user and that is where we help.”

Finding the overlap of user needs and business goals, Rivet guides clients to create a project’s User Experience Approach that aligns the project teams around key goals and successful outcomes.