Ruckus Wireless [NYSE:RKUS]: Delivering End-To-End Wireless Services and Solutions

Selina Lo, President & CEO
Fraught with distraction and potential confusion, today’s wireless networking paradigm are finding ways to simplify the complexity of wireless design. To be in the wireless game—as a provider or a consumer—is to be part of a dynamically changing, foggy-feeling roller coaster ride that occasionally leaves reality hard to see. Redefining wireless network performance, Ruckus Smart Wi-Fi technology [NYSE:RKUS] delivers innovative solutions to the most critical issues facing today’s wireless networks—how to create affordable reliability and how to manage exponential growth. The firm is a pioneer in the wireless infrastructure market, enabling carriers and enterprises to stay ahead of the exploding demand for high-bandwidth applications and services.

“We are focused on making WiFi a ubiquitous utility. We deliver feature-rich, cost-effective and differentiated WLAN System to enterprises. It’s what we do that is in our DNA,” remarks Selina Lo, President and CEO, Ruckus Wireless. The Sunnyvlae, CA-based firm has made WiFi authentic, predictable, and has extended its coverage so that people get locked to the network and they stay connected to deliver a consistent performance. Ruckus builds in security and manageability to make the network truly a scalable, manageable, and solid infrastructure.

“Our solution is lot more robust at the wireless layer,” asserts Selina. The firm’s industrial-strength Smart Wireless LAN products for enterprise systems eliminate complexity, delivering unprecedented performance. With Ruckus’s flagship product— ZonePlanner, network managers can easily and accurately plan, design, deploy, and manage Ruckus Smart WLAN networks in any indoor environment. The WiFi planning software runs on Microsoft Windows and MAC OS platforms. Further, it includes unique 802.11n coverage maps for operating mode, channel width, and network performance, providing manual and automatic AP placement and durable modeling capabilities.

“Using this technology, we’re able to do things that basic wireless technology can’t; we deliver longer range and more reliable Wi-Fi connections to client devices,” delineates Selina.

We deliver feature-rich, cost-effective, and differentiated WLAN System to enterprises

Wi-Fi reaches farther and is inherently more stable due to the adaptive nature and control of their technology. In addition, it ensures complete RF signal coverage while minimizing signal leak into unsecured areas. Moreover, it accounts for building materials, obstructions, access point configurations, antenna patterns, and a host of other variables to provide a reliable predictive map of Wi-Fi signal and performance.

“We frequently work with customers who are frustrated because their needs aren’t being met,” says Selina. Over the years, Ruckus has assisted several organizations to develop accurate visibility. In one instance, Ruckus assisted Fiera Milano-third largest exhibition center as they wanted to transform their WiFi from a basic connectivity service into a revenue-generating platform. With sharp increase in the use of smart mobile devices and applications by its customers, Fiera Milano was in need to leverage WiFi location services to deliver more detailed data that enable value-add proximity marketing to its customers. With Ruckus cloud-based Wi- Fi location service, Fiera Milano was able to monetize WiFi location data as a value-added service to its customers. The client was also benefited with high performance and more pervasive WiFi coverage with a simplified, centralized and scalable WLAN management.

Ruckus Wireless has revolutionized the entire wireless technology landscape with their continuous innovation to make WiFi systems easier to use, more reliable, longer range, adaptable, and centrally manageable. Having a perfect formula that can be scaled up effectively in the coming years, Ruckus is looking to create world-class technological solutions to address the need for unique expertise in wireless services—exploring a new path.

Ruckus Wireless

Sunnyvlae, CA

Selina Lo, President & CEO

Delivers innovative solutions to the most critical issues facing today’s wireless networks