SADA
The Premier Google Cloud Partner

It was on July 9th that SADA announced a five-year, $50 million deal with MadHive to expand the OTT ad solutions company’s use of Google Cloud technologies to deliver new products and services. MadHive’s end-to-end advertising solution, which leverages cryptography, blockchain and AI to power modern media, was first deployed on Google Cloud Platform (Google Cloud) in 2017 with help from SADA, a Google Cloud Premier Partner. The challenge was to deliver MadHive’s next-generation platform at scale with low latency while supporting a rapid, iterative development cycle, machine learning requirements, and a short go-to-market timeline. “MadHive’s decision to standardize on Google Cloud demonstrates why Google Cloud is the perfect platform for forward-thinking companies,” said Tony Safoian, CEO of SADA. “The company has incredibly aggressive technology, compute power and system performance needs, and a mandate to become the world’s leading ad-tech firm. They’ve spent the past three years pushing the limits on Google Cloud and having seen a clear ROI, they’re doubling down. We’re excited to support MadHive and like-minded digital-first companies in their mission to make Google Cloud the foundation of their business.”

With over 20 years of proven expertise in technical consultation and related services, SADA has become the go-to partner for successful business transformation. Speak to one of our experts today to learn how we can help you find the right solution to enable your company to participate fully in the digital economy. Named the Google Cloud Reseller Partner of the Year for 2019, SADA’s success selling Google Cloud products and building relationships to help transform its customers’ businesses has been exponential to say the least. SADA’s services include enterprise consulting, cloud platform migration, custom application development, workplace transformation, cloud managed services, and change management. With five Google Cloud Specializations, our certified team of consultants, developers, engineers and change management experts have demonstrated deep knowledge across the entire Google Cloud portfolio of products, delivering on customer success for the enterprise and public sector.

We are succeeding in our mission to increase the capabilities of the people, and the performance of the companies we serve with the power of Google Cloud

With thousands of companies migrated to Google Cloud since 2007, SADA has worked with some of the largest enterprise brands and public sector clients including Colgate-Palmolive, DISH, Cambridge Health Alliance, Papa John’s, and the State of Arizona. SADA and Google Cloud recently announced a multi-year, $500 million agreement to drive adoption of Google Cloud solutions through SADA’s expertise as a Managed Services Provider. SADA’s Google Cloud Platform business has grown nearly 400 percent. With even greater growth in mind, SADA recently announced new Anthos-specific services, new packaged solutions for smart analytics and data warehouse modernization built on Google Cloud, and adding Google Cloud Contact Center AI solutions to its services portfolio. “Winning this award back to back is a proud and humbling moment for SADA,” mentions Safoian. “It means we are succeeding in our mission to increase the capabilities of the people, and the performance of the companies we serve with the power of Google Cloud. This is especially important during this critical time. And while we at SADA will certainly take a moment to congratulate ourselves for once again earning this prestigious accolade, we will quickly return our attention to helping our customers with business continuity and support. We are all in this together.”

Highlighting the achievement, Carolee Gearhart, Vice President, Worldwide Channel Sales at Google Cloud mentions, “SADA has demonstrated expertise across multiple verticals and Google Cloud product areas, and we’re excited to continue working together on behalf of customers.”