Sangoma: Delivering Innovative High Density Solutions to the Global Telecom Market

CIO VendorBill Wignall, CEO
Headquartered in Ontario, Canada, Sangoma is a provider of hardware and software components that enable and magnify IP Communications Systems for both telecom and datacom applications. Enterprises, SMBs, Service Providers and Carriers in various countries depend on Sangoma’s technology as part of their mission critical infrastructure.

Through its network of Distribution Partners, the company provides superior quality products, some of which offer the industry’s first lifetime warranty. Spearheaded by Bill Wignall, Sangoma, with its presence in Africa, Asia, Australia, Europe, North and South America persists to carry innovation, scalability and higher density solutions to the worldwide telecom market.

Sangoma’s offerings range from stand-alone single purpose appliances to highly flexible data and telephony cards that can be easily integrated into complex communications platforms. The product suite include—data and telecom cards for media and signal processing, VoIP gateway appliances, Session Border Controllers, SS7 gateways, products qualified and tested for Microsoft Lync, transcoding hardware and video MCUs that are utilized to deal with the requirements of service providers, enterprises, OEMs, developers and integrators who create custom solutions of all sizes. The company’s products ease intermediation and interconnection of dissimilar networks, devices, clouds, and technologies. “We offer hardware and software that are required to connect dissimilar networks, devices and systems, as well as major components for IP-PBXs, IVR systems and UC solutions,” says Bill Wignall, CEO, Sangoma.

We provide technology products that facilitate intermediation and interconnection of disparate networks, devices, clouds and technologies

Sangoma is also one among the significant companies that provide useful solutions in the Microsoft Lync ecosystem, which is gaining traction as a complete IP-PBX replacement, along with being the most preferred UC platform. The company designs, manufactures and sells Express for Lync, an all-in-one Lync server with a built-in VoIP gateway and SBC. It enables telephony functions for customers deploying Lync on premise or currently using Office 365. “We can help our customers with most of their needs inside the Lync ecosystems,” says Wignall. The company also has some of the most well designed products in the industry and this makes it lucrative for the partners to sell such an important product, which differentiates the company from competition.

Sangoma’s expansive portfolio enables it to connect everything —devoid of the technical and monetary blockades. The company also offers excellent solutions for Enterprise Communications and a professional services team dedicated to customer satisfaction. An example of this can be found in Sangoma’s work with an Avaya-Lync Integration through IntrustIT in Cincinatti, a company that has experienced a significant uplift in requests for Lync due to its UC features like IM, presence and screen sharing.

The end customer was using Express for Lync to initially integrate with and eventually migrate from an Avaya PBX. Express for Lync was inserted between the Telco and the PBX to avoid the potential pitfalls of doing a flash cut. By changing the routing rules in the Express for Lync software with a simple one line command, the customer tested the installation in the evening, the office continued to work on the existing PBX during the day. The customer avoided needing to purchase extra T1s from the Telco and paced the transition to mitigate the risk.

Going forward, Sangoma has outlined a perfect roadmap for its growth. The company is not a consulting company but focused on innovation, design, manufacture and marketing around the world. It builds upon its core competencies of Product Visioning, R&D, and getting the right products, to the right people at the right time.

“But Sangoma is not positioned to the market as the cost leader. We are not the least expensive product available. We are known for premium quality (in functionality and robustness) at a reasonable or fair price,” concludes Wignall.


Ontario, Canada

Bill Wignall, CEO

Provider of hardware and software components that enable and enhance IP Communications Systems for both telecom and datacom applications