Sellics
Optimizing Amazon Sales and Advertising Potential for Brands

In today’s Amazon-dominated world, online shopping has become the norm. However, before 2010, the scenario was quite different; most consumers would research products on Google before buying it on online shopping sites such as Amazon. But such buyer activities took a sharp turn in 2011 when for the first time customers began searching for products directly on the Amazon website, thereby prompting brands to shift their SEO techniques from Google to Amazon. As Amazon only had basic in-house tools to support SEO on its site, brands were struggling to improve their sales and attract customers, which compelled them to look for assistance elsewhere to help them scale their business on Amazon. “Amazon’s lack of keyword research capabilities, listing and content optimization, and product presentation on its website prompted me to develop features and solutions that could simplify and streamline brands’ processes to get them more sales,” explains Franz Jordan, founder, and CEO of Sellics.

Dedicated to helping brands succeed on Amazon, NY-based Sellics offers an All-in-One platform that increases organic traffic, automates pay-per-click (PPC) campaigns, and tracks brands’ profits. Additionally, Sellics understands that Amazon has developed into the most significant marketing platform besides Google and Facebook in the last few years, however there are no advanced tools offered by Amazon to manage paid campaigns. Therefore, the firm provides bid automation, campaign management, and sophisticated reporting to handle paid advertising campaigns on Amazon.

Sellics has three primary target audiences: sellers, vendors, and agencies. For sellers, the company offers an integrated software that combines seven features—Amazon SEO, Amazon PPC, review management, profit tracking, product research, competitor monitoring, and inventory management—to help sellers manage and grow their business on Amazon. On the other hand, the vendor platform specifically caters for large corporate brands that have complex infrastructures. Using the vendor platform, large brands can manage processes such as optimizing Amazon Advertising (AMS) campaigns, monitoring customer feedback, optimizing product listings, and analyze performance across multiple countries and teams.

Sellics offers an All-in-One platform that increases organic traffic, automates pay-per-click (PPC) campaigns, and tracks brands’ profits

Additionally, Sellics offers an agency platform for agencies that have clients selling on Amazon, with sophisticated reporting functions, and multi-client capabilities as an added advantage alongside the features of the seller and vendor software. Sellics is a cloud-based platform, and the tool syncs directly with the client’s Amazon account, as well as integrating with the available Amazon APIs, to centralize all the data points their clients need in one dashboard.

Having pioneered the Amazon SEO and advertising space, Sellics has transformed the businesses of thousands of brands. One of their clients, a large toy manufacturer, used the Amazon Advertising feature to grow their paid revenue and drastically cut down time spent on manual campaign management. Before partnering with Sellics, the company was relying on the in-house tools provided by Amazon. However, the client wanted to automate their processes and ultimately improve their campaign profitability. Today, the client saves a considerable amount of time and money in managing their ad campaigns and successfully boosts their ROI and sales. The major focus for Sellics now is to expand in the advertising automation area on Amazon using advanced machine learning algorithms. Another upcoming initiative is to improve the Amazon profitability reporting for brands. “For the road ahead, we are working on new functionalities that would allow brands to automatically track their sales revenue and net profitability on Amazon and stay up-to-date with their entire brands’ performance,” concludes Franz Jordan.