SET INTEGRATIVE
Fostering Trust and Innovation through Impactful Marketing Solutions

When the relationship between client, communication agency, and supply chain is not working with transparency and collaboration, it can create a disharmony that can adversely affect operations and revenue. This pattern of compartmentalization is evident within digital era companies, where the lack of synergy between marketing and procurement departments drives frequent hurdles in achieving effective team integration.

Consider a scenario where a retailer planning a high-impact marketing campaign faces a sudden disruption in its supply chain due to unforeseen circumstances. While the marketing team is all set to roll out a new advertising campaign, the procurement department is struggling to secure the necessary materials and resources, causing delays and increased costs.

This is a prevalent challenge in today’s marketplace, where evolving trends and sudden supply chain disruptions can cause the trajectory of a business to change overnight.

On a mission to dismantle this paradigm by building trust and sustainable partnerships is SET INTEGRATIVE.

Driven by a laser focus on integrity, innovation, and excellence, SET INTEGRATIVE translates its mission into action by specializing in marketing execution. The company offers a host of integrated solutions designed to optimize the purchase and production of graphic and point-of-sale (POS) material and marketing campaign services, bridging the gap between marketing and procurement.

The portfolio includes overall campaign management, trade initiatives, special activation projects, furniture POS systems, internal communication, events, and signage. This all-encompassing business model enables SET INTEGRATIVE to assemble dedicated creative teams for each project area, holistically boosting operational efficiencies and cost savings.

“We assimilate technology, processes, and people for value creation and consistently deliver the best results, positioning ourselves as a strategic partner that meets and exceeds expectations,” Eduardo Paschoa, founder and CEO of SET INTEGRATIVE.

With an objective to disrupt the currently fragmented procurement model for marketing, SET INTEGRATIVE aims to get closer to the clients through transparency and following the tenet of ‘doing the right thing in the right way.’ The belief in fostering collaborative efforts drives its team to establish longstanding partnerships.

With respect to innovation, the company actively seeks to expand its library of customizable business models to better focus on client needs, emerging opportunities, and shifting societal perceptions and behaviors. This competency is driven by three core values: active listening, a willingness to adapt, and a forward-looking mindset.

In the pursuit of its mission to seek solutions for continuous digital innovation, the company employs various methods, including meetings and questions, to gather information. SET INTEGRATIVE engages people from different departments, including procurement, technology, and marketing, to thoroughly understand their needs. The ultimate goal is to deliver what clients want. Adapting its approach based on project complexity and client needs, whether small, quick, or intricate, SET INTEGRATIVE remains transparent and ensures they receive updates on every stage of the task.

One of Brazil's largest retailers substantiates its distinctive approach by using its offerings across 900 stores of varying sizes. In this engagement, the company improved their campaign installation control with a tailored business model created in collaboration with a partner. This involved implementing cell monitors in all their stores through 130 seasoned installers, who ensured timely and compliant service. Taking it a step further, SET INTEGRATIVE guaranteed that the personnel received equitable compensation in line with living wage standards to nurture a motivated and attentive team.

We assimilate technology, processes, and people for value creation and consistently deliver the best results, positioning ourselves as a strategic partner that meets and exceeds expectations

In recent years, SET INTEGRATIVE has made significant efforts to integrate environmental, social, and governance (ESG) principles into its business strategies. This underscores the company’s dedication to environmental preservation, climate change mitigation, and a positive social impact. Aligning itself with ESG principles, SET INTEGRATIVE creates a shared value and sustainable future.

As part of its commitment to continuous improvement, it prioritizes ongoing training, research, behavioral transformation programs, and insights. An example of this commitment is demonstrated by Paschoa, who recently completed a course titled 'Transforming Organizations: From Technological Disruptions to Sustainable Achievements' at the European School of Management and Technology (ESMT) in Berlin. This obligation extends to listening to and engaging with a new generation of business professionals.

SET INTEGRATIVE aims to continue supporting clients through an attentive and transparent engagement, equipping them with the tools to navigate market changes. With a goal to consistently exceed client expectations and drive innovation for a more integrated, sustainable future powered by dedication and collaboration, SET INTEGRATIVE strives to be a force for change in the dynamic business landscape.