Singlewire Software: Network-centric Mass Notifications for Emergency Communications

“In wake of emergency situations, when lives are at stake, relying only on SMS messages to alert people within a building and first responder services may not be effective,” reckons Paul Shain CEO of Singlewire Software. “It is important to incorporate as many communication channels as possible,” he adds. Singlewire focuses on fulfilling these needs through their network-centric notification software for emergency communications which is device agnostic and capable of delivering different alert formats.

Singlewire’s main application offering InformaCast, allows clients to have unprecedented control over designing mass notifications, assigning them to specific recipients, and determining the medium for dissemination—IP phones, IP speakers, email, and others—perfectly customized to their customers’ specific environments. All these solutions are bundled with Cisco Unified Communication Manager (CUCM). This means all CUCM customers have a powerful emergency notification platform built into their environments. The emergency messages are instantly sent to CiscoIP phones, as well as existing overhead paging systems, digital signage, and computer desktops.

“We effectively leverage the communication infrastructure that customers already have,” remarks Shain.“To achieve such an expertise, we hold user group meetings and listen to the input of our customers. We also look for notification gaps. For example, in the approach to the “Internet of Things,” we see lots of devices capable of triggering a message, but many of these sensors or systems are not very good at notification delivery. That is where we bridge the gap,” he adds. For instance, in the healthcare sector, it’s not only about safety but also about noiseless notification methods. Singlewire focuses on how caregivers are communicating today and looking at the best practices, such as how codes are handled, groups of nurses communicate, and emergencies are communicated.