Not to mention, big tech social media platforms (Facebook, Instagram, Twitter, etc.) extend excessive control over the content that brands and influencers want to promote. Even the slightest failure to abide by the content rules of these social media platforms can result in having the brands’ or influencers’ accounts being blacklisted. This is making many brands and influencers wonder if there is an alternative that offers the advantages of social media marketing while giving users greater control over their own content and audience interactions.
Well, this is exactly what Skylab—a platform development and gamification company—brings to the table! The company provides ‘technology with a heart,’ empowering clients to instantly enhance the value of their organizations. It enables brands, influencers, and entrepreneurs to break free from the shortcomings of big tech social mediabased marketing and build highly engaged follower communities through their own independent platforms.
This is made possible through its whitelabel social engagement platform, which can be customized and altered according to the requirements of individual brands and influencers and published as their own private social media hubs. “Simply put, as the customized applications created by Skylab are hosted on private clouds, it enables our clients to not having to depend on public clouds like AWS or Azure, therefore lesser dependence on big tech control and greater autonomy,” mentions Dean Grey, founder and CEO of Skylab.
Even beyond that, the apps or websites created using Skylab’s platform are equipped with ad management and credit card processing capabilities, making it all the more easier for the brands to monetize their premium content or run ads on their individual platforms.
But, what makes Skylab’s independent platforms different?
Well, the applications and websites created by Skylab are built on the foundation of ‘ethical engagement’ of users, unlike big tech social media whose algorithms are designed to keep users on the platform indefinitely—even leading to addictive tendencies among users.
“We leverage a carefully developed gamification technology based on value reinforcement system (VRS) to foster positive and healthy engagement,” mentions Grey. Brands and influencers can use this gamification functionality built into their platforms to reward any particular positive actions taken by their audiences.
For instance, a fitness brand or influencer can reward a user completing the most fitness milestones, which not only strengthens their loyalty but also prompts a positive behavioral change. Grey adds, “Rather than using shortterm campaigns, sampling programs, or sweepstakes through traditional social media, we empower our clients to establish a long-term relationship with their specific audiences through mutually beneficial interactions—all without big tech influence,” notes Grey.
Today, more and more brands and influencers are regaining control over their content and audience by leveraging Skylab’s white-label platform. Streamlining this transition is the company’s exemplary onboarding process that supports them throughout the lifecycle of their private social media platforms.
“Whether the client is an influencer, a faith group like the Promise Keepers, veteran groups like Navy SEALs, or a typical brand trying to get started with an independent social media platform for their specific audience, our ‘Genesis’ team collaborates with them and assesses their core requirements through a discovery process,” explains Grey.
Once the team has determined the tools they already have and the technologies they will need to facilitate further growth, it then proceeds to bring together all the relevant functionalities in a compact app or website. The new platform is made available to the client within 72 hours, after which they can begin leveraging it to reach their ideal audiences and engage with them seamlessly.
Even after the platform is launched, Skylab provides the clients with continuous technical support and consultation to guide them toward sustainable success.
We leverage a carefully developed gamification technology based on value reinforcement system (VRS) to foster positive and healthy engagement
Owing to the backing offered by Skylab, today, the company’s client base has grown from small influencers to foreign governments seeking to build their own version of ‘Twitter’ or ‘Instagram.’ And all it takes is less than a week for Skylab to deliver the platform or website brands or influencers need to freely engage their target audiences. Going forward, Skylab intends to take this same efficiency into its other ventures.
Whether it is offsetting the negative impact of social media or empowering influencers to create their own content, the company seeks to revolutionize how people interact in the digital world. “We will continue upgrading our offerings and taking our VRS gamification technology to next level, with empathy at its center. By blending the human touch into technology, Skylab will ensure long-term success and satisfaction for its clients,” concludes Grey.