SMDigital
More than Just a Digital Agency

It is a no brainer that when a company reaches out to a marketing agency, they expect to gain more customers and business that can ultimately increase their revenue. However, in the quest for ‘hyper-growth’, organizations usually forget to build a good foundational strategy and an accurate way to track the outcomes, and therein lies the biggest problem. When a company—SMB or an enterprise—doesn’t have a marketing plan that accounts for proper measurement, it becomes impossible for them to track, manage, and optimize their marketing investment.

This is where SMDigital comes into the picture. As an established and award-winning digital marketing consultancy, the company partners with clients to create (or refine) their digital strategies and related business processes to produce measurable results. Working as a Google Partner since 2007, the company has accumulated extensive knowledge of Google marketing tools. This enables them to serve their clients better. “We don’t perceive ourselves as an agency. We are engaged for strategy and tactical implementation, and immerse ourselves in a client’s business to help them drive growth. We drive not only the marketing KPIs but the business/revenue KPIs that constitute the overall ROI,” says Montgomery “F.M.” Byers, the CEO of SMDigital.

The company believes that a digital marketing strategy alone cannot help organizations to open up new opportunities for driving revenue growth. They need to execute the plans optimally. As such, instead of just conducting initial marketing meetings with clients, SMDigital works to understand how their operations teams work. “Along with the marketing tactics, comes a host of other operational considerations that every company must be aware of. It’s this insight, knowledge and experience that we bring to the table,” says Byers.

He goes on to mention that at the onset of every client engagement, SMDigital recommends a diagnostic audit that helps the company surface clients’ existing tactics, tools, and processes. The company then draws a strategic road map and designs the right marketing strategy according to their clients’ business objectives. In case clients don’t want to implement the strategy themselves, SMDigital can help them to do it. For instance, while working with a large healthcare company, SMDigital showed them where new growth opportunities were and what they needed to do operationally to drive revenue. Not stopping there, the company suggested the client overhaul their outdated reporting processes, call center operations, and overall prospect and customer communication follow-up protocols. The outcomes of the engagement were spectacular, to say the least. The healthcare company improved KPIs and cut down customer acquisition costs by more than 24 percent. “And I believe there’s still room for better performance,” says Byers.

Such has been the reputation that SMDigital has built over the years by helping prestigious entities. The company today is uniquely positioned in North and South America and has a great perspective on how the global market and digital behavior is evolving, which allows them to drive better results for the clients. Further, its work culture and the competent team also differentiates SMDigital from its competitors. “Our Strategic Account Management teams think a little differently and try new tactics to help drive success for our clients. We don’t always get it right but it’s a calculated risk that we’ve baked into the outcome and metrics. Our team typically excels in this area,” states Byers. “Most prospects appreciate the fact that our approach is innovative, accountable, transparent, and driven by a team that is empowered to make things happen.”