“At the core, what really differentiates SocialMap is that we analyze the collective data to decipher KPIs in terms of participation, leadership, and also the individual participation of the groups within an organization,” says Pedro Melgarejo, CTO, SocialMap. In essence, this model of analyzing social behaviors originated when Behncke was deeply involved in his collaboration with Primatology research of her sister, Isabel Behncke, at the Oxford University. He worked in the jungles of Brazil and Congo to understand and collect data regarding the social network behavior of the Chimpanzee Bonobo and used that data for social network analysis. Three structures were compiled to describe their behavior while traveling, playing, and grooming. On returning back to the Center for Advanced Research in Education (CIAE) of the University of Chile, he extrapolated the social behavior methodology used in Primatology into the collaborative learning context of students.
In the first pilot phase of the project, Behncke developed an instrument to analyze the structure and dynamics of social interactions between the students and the teacher or amongst the students that occur within the room during the learning process.
As a sequel to the story, Behncke collected immeasurable video-based information on every student; 300 hours of video is impossible for an individual to analyze. To this end, the team developed unique software that applies two main techniques— gaze tracking and reality mining—to automatically retrieve the student engagement metrics.
The instrument quickly captures and records the student’s gaze attention, correlated with their understanding of the learning material, which in turn can be used to tailor a more appropriate and personalized teaching methodology. It also records a student’s interactions with his peers, which has a direct effect on student learning.
On September of 2016 Ragnar jump to the entrepreneurship world to found Socialmap in Boston with two co-founders: Chandhu Nair and Pedro Melgarejo. An R&D lab is also setup based in Santiago, Chile. Currently Socialmap instrument is able to analyze student’s social behavior provides real-time insights into their collective engagement in learning, also this applicable for team meetings in workplace and other contexts.
Recently, the firm participated in the 2017 CPS Faculty Development Conference of North-eastern University for the professional education group and showcased their capability of real-time engagement tracking at the conference. By leveraging social behavior intelligence, faculties were able to actively participate, network with their colleagues, and share social engagement feedback to improve the learning participation. The firm is also worked with “The Difference Consultancy” an international organizational facilitation firm that set up a large leadership training program. The team is now working on pilots with multiple universities and organizational development consultancies in US and Middle East, also they have a Partnership with Project RIA, an inter-disciplinary project to integrate linguistic, psychology, economical behavior, mathematic and education at Universidad de Chile.