Softmedia Consultores
Empowering Digital Success through Salesforce Marketing Cloud Expertise

Softmedia Consultores, a distinguished Peruvian firm, holds a decade of experience in software development, marketing cloud, and digital marketing. Its team supports and guides clients through seamless product implementations—instilling confidence in them.

“Our cadre of collaborators consists of seasoned specialists in programming, systems analysis, and adept development,” says Luis Arias, the CEO of Softmedia Consultores. “Our profound insights and mastery within the digital marketing sphere further complement this proficiency.”

The combination positions Softmedia Consultores as a formidable technological stalwart, equipped to harness platforms like SalesForce Marketing Cloud. Bolstered by robust communication, unfettered creativity, and an elevated aptitude for problem-solving, the company orchestrates optimal solutions for clients.

Noteworthy associations with industry titans, including L’Oreal Americas, LTIMindtree, Nestlé, and an array of esteemed local and global enterprises, bear testimony to Softmedia Consultores’ prowess. These alliances augment its experience and amplify the gratification in attaining and surpassing the objectives it commits to valued clients.

Softmedia Consultores recognizes that each organization has their own workflows. It improves those flows by enhancing strengths and minimizing weaknesses, safeguarding sensitive customer and company data, and adhering to company-specific regulations and compliance standards.

The company also develops a customization strategy that aligns with clients’ specific needs and goals. From initial setup and data architecture to capturing, synchronizing, and delivering communications, the company’s comprehensive solution portfolio covers every facet of modern marketing.

For example, one of Softmedia Consultores’ clients encountered a challenge associated with data disorder stemming from disparate sources. This resulted in issues such as data duplication, outdated information, and inconsistencies. To address this, the company devised a robust data architecture capable of efficiently collecting data from various channels, including landings, social networks, retail, e-commerce, APPs, and more. The solution involved implementing APIs within SalesForce Marketing Cloud, enabling data ingestion from external platforms. Through the integration of marketing cloud automation, Softmedia Consultores orchestrated the synchronization of data. As a result, it achieved synchronized and harmonized information, primed for the creation of targeted audiences.

Our extensive background in overseeing SalesForce Marketing Cloud for large enterprises, coupled with our wealth of knowledge and expertise, gives us a great advantage compared to other companies in the same domain

This empowered the client to centralize information within a unified platform, enabling subsequent segmentation by channels or other specific criteria. Softmedia Consultores’ solution not only resolved the initial data disorder challenge but also provided a comprehensive toolset for refined audience targeting and personalized communications.

“Our extensive background in overseeing SalesForce Marketing Cloud for large enterprises, coupled with our wealth of knowledge and expertise, gives us a great advantage compared to other companies in the same domain,” says Arias. “With our dedicated SalesForce Marketing Cloud licenses, we have a track record of conducting comprehensive training courses. These programs equip individuals with the skills and knowledge needed to emerge as adept professionals capable of taking the lead.”