Spintel
Enabling Advanced and Time-Saving Radio Airplay Analytics

In the relentless pursuit of securing top positions on new radio airplay charts released weekly, promotion teams diligently monitor song performance data across different radio stations. This data-driven approach enables artists and record labels to identify growth opportunities and adjust their marketing strategies based on audience preferences and competitor status. However, due to the manual consolidation of raw data from disparate spreadsheets, they often struggle to efficiently expand their song’s popularity across broader demographics.

Spintel bypasses these problems and equips artists, producers and record labels with a comprehensive view of their radio airplay data in a single click.

Its platform gathers data on the number of times a song was played on a station and accordingly presents categorized information on a user-friendly interface. Spintel then empowers record labels to discern potential radio stations and audience preferences, propel their singles across specific channels and develop strategies that increase popularity.

Highlighting the core benefits of its platform, Founder and CEO Rob Dalton says, “We help users save time in their analytics processes by enabling access to well-prepared reports and deeper insights into which region, radio station and audience demographics are most likely to play their song.”

Dalton is a seasoned veteran with 30 years of radio promotion experience with Sony Music and Curb/Asylum Records. His duties included uploading songs for radio stations and collecting relevant information to create growth strategies, improvement plans and pitch stories that effectively reach target audiences. While working in radio promotion, he noticed the inefficiencies of manual data analysis. He recognized the dire need for automation to optimize workflows across diverse users, from record labels, promoters and artists to radio operators, talent buyers and booking agents. Equipped with this insight, he, along with Lance Goodman and Johnny Baird, developed Spintel to automate the analytics process and save countless hours.

Powered by sophisticated algorithms and formulas, it guides users toward strategies that efficiently elevate their songs up the charts. Unlike traditional airplay analytics tools that solely rely on raw data, Spintel makes chart predictions, identifies song potential based on accumulated data and provides actionable insights. One of its key features is ‘Add Opportunities,’ which analyzes why a particular radio station may not be playing a song and helps artists detect stations most or least likely to support their music.

Spintel also offers a unique ‘play increase’ option, which identifies radio stations with a higher probability of increasing a song’s popularity, ultimately supporting promotional efforts. Simultaneously, it offers a song comparison feature that allows users to set benchmarks against competitors and better understand their audience demographics and preferred stations.

The platform enables users to analyze relative history and answer crucial questions like ‘What is the predicted trajectory of a competitor song?’ or ‘Why am I not on track to top the airplay charts?’ In just one click, Spintel populates the data, making it easy for users to course-correct and reliably scale a song’s growth.

We help users save time in their analytics processes by enabling access to well-prepared reports and deeper insights into which region, radio station and audience demographics are most likely to play their song

From a geographical standpoint, the platform’s mapping feature provides granular control, allowing users to see a radio station’s coverage area down to the exact zip codes. This unlocks the opportunity for direct marketing initiatives targeted to areas with the highest listeners. These competencies enable label promotion teams to work cohesively and dedicate their time to building impactful promotions across a song’s stories, successes and breakthroughs.

Within two months, Spintel is already being used by 70% of the country music record labels. Leveraging these collaborations, Spintel is expanding its country music analysis to the Christian format and upgrading existing features to offer predictive analytics for all formats.

Together with its time- and resource-saving advantages, Spintel is poised to remain a trusted music analysis expert that offers a game-changing platform to guide users across the music industry in placing songs on top of the weekly radio airplay charts.