


Cook believes the software, like the cart, is only a tool to help one reach the destination. The true horsepower lies in the people and processes. What gets lost in a typical implementation is there is so much focus placed on what the software could accomplish that the true value— enabling the company’s unique business processes—gets completely missed.
“Too often the cart engineer, so to speak, feels it is perfectly constructed, but it never got fitted for, or connected to, the horse. And when the cart is not secured properly, it becomes a drag rather than a tool. And that is why most implementations result in a high degree of dissatisfaction.”
A seasoned business advisor, Cook understands that all businesses have unique propositions, irrespective of their sizes. With an aim to assist organizations to excel in their growth, Cook and his team at SQUIRE help companies to identify their uniqueness and achieve their goals by leveraging the NetSuite ERP system.
What makes SQUIRE beyond comparison is its process-oriented approach, extensive industry focus and the unparalleled expertise of its consultants. These aspects form the three legs of a stool engineered specifically for developing strategic business solutions resulting in increased client profitability and a unified business environment. Equipping its clients with a customized solution without compromising the benefits of NetSuite ERP, SQUIRE’s experienced team effectively incorporates best practices in areas that lack an existing process, thereby maintaining the uniqueness of the clients, while simultaneously making way for better productivity and growth.
SQUIRE’s implementation methodology follows a three-step approach, wherein they understand the needs of clients, blueprint the solutions in alignment to the client; and then deliver these solutions within the agreed upon time frame. “Our competitive edge lies in the factor that we are beyond an implementation shop,” comments Cook.
SQUIRE’s in-depth industry knowledge allows them to delve deep into the needs of each client. Additionally, the company’s rich background in finance and accounting enables a better understanding of the financial impact of key operational processes and decisions.
In one instance, SQUIRE assisted a manufacturing company, with a production system built on Microsoft Access, transition to an automated production environment with the aid of the NetSuite platform. Although Access provided the client with the flexibility to manage their operations, the platform was not reliable and was not integrated into the core business systems, resulting in many manual processes. SQUIRE eliminated the Access database and consequently the need to conduct manual processes by integrating all key business activities into the NetSuite ERP system, resulting in faster and more reliable data processing.
Having expanded its footprint across industries such as e-commerce, wholesale, and distribution, SQUIRE also anticipates continued growth in the software industry. “We look forward to expanding our services and meeting the needs of our software clients as the revenue recognition standards transform and SaaS organizations continue to emerge,” concludes Cook.
Company
SQUIRE
Headquarters
Salt Lake City, UT
Management
Reuben Cook, Partner
Description
Business services and accounting firm that delivers confidence through
exceptional capability, expertise, depth and personalized attention to
organizational needs and goals
