Sterling Rose Consulting Corp: Holistic Approach toward Customizing CRM

CRM systems have come a long way. What started out as a digital rolodex has evolved and expanded into an essential tool for marketing, customer support and data analysis. As the need grows, the number of CRM options has exploded, which has made selecting and implementing the right solution very difficult. Many companies try to move their sales process into rigidly designed software systems with little flexibility often resulting in user frustration, under utilization and minimal return on investment. Sterling Rose Consulting Corp takes a more holistic approach, working with their clients to select, tailor, implement, train and maintain a CRM system that adds real business value. “One of the things we pride ourselves on is the customer centricity that is provided to our clients,” states Jennifer Rusz, CEO.

As a full-service business, financial, marketing and technology consulting firm, Sterling Rose Consulting Corp offers businesses a multitude of targeted and actionable growth strategies. Their CRM offerings help clients find the best platforms for their sales and marketing processes so they can reach their customers in an effective way. Rusz emphasizes on the importance of finding the right CRM solutions for their clients. They stress bottom line business results with measurable key performance indicators tailored specifically to each client. Sterling Rose Consulting Corp helps clients implement CRM tools that add value and provide a competitive advantage.

Sterling Rose Consulting Corp begins with determining the client’s business requirements. They then work to identify potential candidate applications. If an appropriate outside source application doesn’t exist, Sterling Rose Consulting Corp will work to create a customized CRM application for the client. Throughout the process, they continually evaluate the system to be certain that the original business objectives are being met. David Wilkins, Sr. VP of the Technology Strategy Division, explains, “We are focused on the end result which is delivering business value.”

Once a system has been identified and tailored, the Sterling Rose Consulting Corp team works with the client to test the system and trains the sales team. This ensures that all of the business processes are fully supported in a way that meets the client’s unique business requirements.