


As a full-service business, financial, marketing and technology consulting firm, Sterling Rose Consulting Corp offers businesses a multitude of targeted and actionable growth strategies. Their CRM offerings help clients find the best platforms for their sales and marketing processes so they can reach their customers in an effective way. Rusz emphasizes on the importance of finding the right CRM solutions for their clients. They stress bottom line business results with measurable key performance indicators tailored specifically to each client. Sterling Rose Consulting Corp helps clients implement CRM tools that add value and provide a competitive advantage.
Sterling Rose Consulting Corp begins with determining the client’s business requirements. They then work to identify potential candidate applications. If an appropriate outside source application doesn’t exist, Sterling Rose Consulting Corp will work to create a customized CRM application for the client. Throughout the process, they continually evaluate the system to be certain that the original business objectives are being met. David Wilkins, Sr. VP of the Technology Strategy Division, explains, “We are focused on the end result which is delivering business value.”
Once a system has been identified and tailored, the Sterling Rose Consulting Corp team works with the client to test the system and trains the sales team. This ensures that all of the business processes are fully supported in a way that meets the client’s unique business requirements.

Sterling Rose Consulting Corp continues to train, monitor, and service their clients after the system implementation is complete. Using the performance metrics defined at the start of the process they can effectively measure how well the system is delivering business value. Rusz elaborates, “We look at everything to make sure the entire technology strategy fits and that it’s the most productive platform for the client to get a proper return on investment.”
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We ensure the entire technology strategy fits and that it’s the most productive platform for the client to get a proper return on investment
Rusz describes a recent customer case where Sterling Rose Consulting Corp was able to provide an effective CRM solution. A particular university was looking for one platform to centralize and automate their admissions program. Sterling Rose Consulting Corp worked with them to create one centralized system that would streamline multiple processes. The new integrated system allowed the university to quickly identify missing information during the admissions process and beyond, following students throughout their tenure at the school. This automated and standardized CRM solution lead to substantial efficiency and productivity gains for the university.
Sterling Rose Consulting Corp currently has clients in 37 countries, including the U.S. With their comprehensive approach to helping clients use technology and a focus on CRM solutions, Sterling Rose Consulting Corp looks forward to continuing to provide clients the tools they need to drive success.
Company
Sterling Rose Consulting Corp
Headquarters
Lawrenceville, GA
Management
David Wilkins, Sr. VP of Technology Strategy
and Jennifer Rusz, CEO
Description
Offers the right customized CRM application and implements CRM tools that add value and provide a competitive advantage
