Strategy Analytics: Actionable Insights That Supports Dynamic Technology Markets

Companies competing in the mobile technology arena are increasingly confronted with the challenge of understanding how their technology is used. Traditional research methods, such as surveys or focus groups, provide the consumer perception, but often consumers simply don’t know the answers to an increasingly complex set of questions being asked. To balance this approach requires the use of technology that is non-intrusive and “observes” the behavior in a passive manner, involving a new set of tools and skill sets as the amount of data is both large and continuous. Boston-based Strategy Analytics combines these capabilities to provide a comprehensive understanding of the digital consumer.



“Our business is designed to support a wide array of industry research demands that help optimize the product portfolio positioning of our clients by providing a clear set of differentiated and actionable insights”



“The ability to easily work with large volumes of disparate data in an effort to extract meaningful insights and identify nuances and subtleties in the use of mobile technology is paramount, and Strategy Analytics is providing a cutting edge solution for this purpose,” asserts Barry Gilbert, Vice President of Strategy Analytics. The company addresses advanced data analytics requirements with its AppOptix Telemetry Platform, an end-to-end solution to capture, analyze, and deliver critical insights on vast volumes of data generated from mobile devices used by participants in the company’s opt-in panels.



AppOptix was designed by analysts for analysts to help bridge the gap between analysts who tend to either the quantitative side or the qualitative side of research. “AppOptix is based on a state-of-the-art business intelligence platform, and supported by a world-class analyst team who possess both the industry domain knowledge, and the quantitative skill sets necessary to derive immensely valuable insights. Augmented with extensive supply-side research and demand modeling, Strategy Analytics is able to deliver a best of breed program to its clients,” adds Gilbert. AppOptix uses an in-house developed Big Data Analytics platform which enables clients to query large amounts of data which is rendered via online dashboards.