Studio Science: Bridging the Experience Gap

Chris Belli, Vice President, Marketing
Simon Property Group, an American real estate investment trust and Fortune 500 company, understood how daunting it is to gain customer satisfaction when they launched their first mobile application. Despite having a massive customer base, the application fell behind on the experience and feature set built on the web. It was presented with UX and performance issues that dropped its App Store rating to three stars. It was then that they approached Studio Science, a design and innovation agency, seeking a solution.

Studio Science, a modern design consultancy firm, helps industry-defining enterprise and technology companies solve business challenges through design, helping clients achieve remarkable growth by identifying more profitable opportunities, and designing more desirable products, delivering better experiences, and converting more loyal customers.

For Simon Property Group, the Studio Science team designed and built a react-native, universal mobile app that equipped customers with on-the-go access to mall and outlet maps, exclusive deals, and more. The app provided a better experience and reach for customers regarding new and relevant content. After Studio Science’s undertaking, the app’s rating rose from 3 to 4.9 stars across nearly 14,000 reviews, and nearly 700,000 downloads.

“Identifying how a business can continue to win as it grows in the market is a common challenge, as larger firms are more likely to become bureaucratic and adopt a silo culture, which can easily impede an organization’s ability to innovate.”

“We act as an extension of our client’s team and build an understanding of their customer needs and goals before prototyping and testing solutions with target customers,” says Chris Belli, Vice President of Marketing, Studio Science.

Studio Science follows a three-fold methodology of identifying client needs, providing specific solutions to meet them, and implementing these solutions effectively to create experiences around brands, digital products, and services. It ensures their designs address the right business or customer problem before jumping into solutions, saving organizations time and resources.

When Studio Science’s team undertakes an assignment, they make a concerted effort to identify areas for improvement. They interact with the organization to discuss new services, customer experience, and alignment between human, digital, and physical experiences.
Studio Science paves its foundation with in-depth research, gathering data on the unique perspectives of the people within the organization as well as their existing, prospective, and lapsed customers to best understand their perceptions of the experience.

They also conduct a competitive market analysis to understand how clients are positioned against competitors in the market, considering the needs of end users. Studio Science uses a variety of tools including customer journey mapping, which can uncover the less-than-ideal experiences customers have had with the product and identifying opportunities for improvement for the betterment of the entire customer experience.


We create an experience around the brand, the digital product, and the service, because, at the end of the day, it is not the features that differentiate an organization from its peers, but the entire end-user experience

As part of its extended offering Studio Science also offers services around brand and website design, content strategy, and ecommerce solutions, ensuring all customer touch points are considered, so when a prospective customer approaches a company, they should be able to immediately understand the value it can provide them.

“We create an experience around the brand, the digital product, and the service, because, at the end of the day, it is not the features that differentiate an organization from its peers, but the entire end-user experience,” adds Belli.

A people-centered design and innovation consultancy, Studio Science has helped many organizations better understand their customer experiences and identify opportunities for improvement, ultimately designing and delivering products that fuel substantial growth and ROI.

Its team ensures better experiences are delivered to each client and does so effortlessly with the utmost passion, as customer satisfaction is not something Studio Science compromises on.

Company
Studio Science

Headquarters
Indianapolis, IN

Management
Chris Belli, Vice President, Marketing

Description
Studio Science is a people-centered design consultancy. For more than 25 years, they've worked with industry-defining enterprise and technology companies to solve business challenges through design, helping clients achieve remarkable growth by identifying opportunities to design more desirable products, deliver better experiences, and convert more loyal customers.

Studio Science